Anthony was recently featured in HousingWire’s “Why more real estate agents are leaving online portal leads behind” article. The tides have changed now that digital marketing company Ylopo is around.
After mounting frustration of raised pricing of leads and having to manage these leads through the online portal’s system rather than the custom CRM Anthony’s company has built, he knew it was time to cut ties.
Although not an easy decision for Anthony at first, the fact that Ylopo had the ability to connect to Lamacchia’s CRM was huge success. This perfect match led to Lamacchia Realty generating over $1 Billion in sales volume in 2020.
“They provide solid, cost-effective leads, don’t require referral fees, they advertise and promote our brand, not theirs. And it’s like a family business. You can call them on the phone and actually talk to them and you won’t get shifted from one customer representative to another.”
To learn more about how Ylopo works, click here.