Online Training Center

Want to get training on your own time?

Many agents are strapped for time but you need to be able to invest some time to grow your business. We offer our Online Training Center to all of the Realtors at Lamacchia Realty and to National Training customers who would rather watch the courses at their own pace, on your own schedule and still see results.

Benefits of Online Training

  • On demand
  • Watch on your own schedule
  • Replay, pause, rewind
  • Downloadable PDF’s
  • Access to all of the buyer & seller collateral we use (presentations, emails, kits etc.)

REAL Training makes a difference and has a positive impact on agents business!

About Our REAL Training Courses

Our REAL Training Course Leaders know which strategies work and which ones don’t. By providing training that divulges into real world situations we empower our agents to always be taking their businesses to the next level. 

Participating in our REAL Training is an important decision that will affect your future success. The right company with the proper support and proven training program will ensure you reach your goals!

REAL Training Explained

REAL Training and Systems, Inc. is a training and systems company owned by Anthony Lamacchia that was started in 2015.  Lamacchia Realty offers this comprehensive training program called REAL Training to Lamacchia agents and other national brokerages, teams, and agents.  REAL stands for Real Estate Education Advancement for Life. The program addresses real-world situations and prepares Realtors to not only better service home buyers and sellers but to significantly grow their businesses.

We launched the weekly REAL Training program for Lamacchia agents back in 2012 because we felt strongly that agents should have access to ground level training conducted by professionals who have closed hundreds and in many cases thousands of sales. Since the real estate market is always changing, the training courses are consistently updated with tactics and strategies that are applicable to agents’ businesses today! It is not hypothetical–it is concrete and practical.

When we designed the program, we spoke with many agents; inside and outside of our company as well as locally and nationally. Many expressed dissatisfactions with training at other companies that are hosted by people who are not industry leaders and are not active in the business.  Agents want REAL Training on tools and techniques they can use every day which are applicable to their business’ growing success and that is what we focus on.

The REAL Training Program is unlike any program offered by any other real estate companies or coaching programs around the country.  By having agents attend the sessions on a regular basis, they stay motivated and informed and their skills stay sharp. It also ensures that the agents stay current on the latest developments in real estate policies, news, and market trends.

REAL Training reinforces our Company mission and what should be every agent’s mission which is to obtain clients for life. The better trained our agents, the more satisfied their clients will be.

REAL Training is purposeful and always seeks ways to feed our minds and sharpen our skills. It is time to focus on your goals and let our REAL Training help you achieve them and take your business to the highest level.

Ask Yourself A Few Questions:

  • Are you interested in making more money sooner rather than later?
  • Are you willing to attend training class to make the most money?
  • Do you agree you need a strong foundation to build your career on?
  • Do you truly want to improve your skills and make more money?

What We Do

  • Share scripts, dialogues & best practices
  • Share lead generation techniques
  • Share strategies our top agents use
  • Share ways to acquire skill based habits
  • Teach how to use the tools of our cutting-edge technology
  • Create a supportive environment where our entire company works together

Get Access to Our Courses








Meet The Trainer

Anthony Lamacchia

Anthony launched REAL Training in 2012, a program for agents that provides ground-level training conducted by Anthony and other trainers in the company. REAL Trainings are constantly updated with tactics and strategies that are applicable to the current market trends with the ever-evolving Real Estate industry at hand. This program is highly recognized on a national level and has increased business of company agents at an exponential rate. Lamacchia started REAL Training and Systems Inc. in 2015 which provides training to both Lamacchia Realty agents and agents across North America. Hundreds of companies have purchased training, providing their agents with the training and tools to grow their businesses as well.