The Future of Real Estate: Become a Certified Real Estate Consultant

March 25, 2026

A groundbreaking new professional development program to become a Certified Real Estate Consultant has officially launched.

The Certified Real Estate Consultant designation from Crush It In Real Estate was designed to transform the relationship between homeowners and real estate professionals by equipping agents with the tools to elevate their relevance and value. A REALTOR^® who goes through this course and becomes a Certified Real Estate Consultant will know how to provide meaningful, tangible guidance to clients who are not actively buying or selling, and agents will strengthen relationships that benefit their clients. The course achieves this by providing step-by-step strategies and resources that shift the agent-client dynamic from a transactional to a true lifelong relationship.

Created by industry leaders Anthony Lamacchia and Allan Dalton, this certification equips agents with the tools, systems, and strategies to deliver meaningful guidance around their clients’ most important asset, their home. Allan’s vision in creating this was to solve the loyalty gap from clients who buy homes from REALTORS^®. NAR says over 90% of clients who do business with a REALTOR^® say that they would again, but on 13% do. This is because agents are viewed as transactional and not as true advisors or consultants for life. This course and designation set out to accomplish solving that.

Unlike traditional real estate training, such as Anthony’s Crush It In Real Estate training that has been around since 2013 and has been sold to REALTORS^®, brokerages, and teams all over North America since 2015, which is focused on transactions, scripts, and lead generation, this program introduces a consultative approach that positions agents as long-term partners rather than one-time service providers.

The course includes a comprehensive video training series with more than 30 modules, paired with a professionally designed padfolio that includes a workbook, notebook, structured Real Estate Planning Guide, and a step-by-step in-home consultation booklet. Together, these tools walk agents through:

How to secure more in-home consultation appointments.
How to guide clients through key areas such as home equity, maintenance, and long-term planning.
How to conduct high-value, in-person, in-home consultative meetings with homeowners and would-be buyers.
How to build lifelong client relationships that generate repeat business and referrals.

“After 4 years of REALTOR® value being diminished for many reasons, such as our industry being attacked, I wanted to come out with something that would truly raise the bar of professionalism, and I wanted it to be something that leveled up how the public perceives REALTORS®, and I believe this does that. Allan’s vision was brilliant, and my ability to work with him to bring it to life, given my team's many years of experience selling training, created a perfect partnership. This course and designation truly redefine the role and relevance of real estate professionals,” said Anthony Lamacchia, owner of Crush It in Real Estate. “It’s about creating trusted consultants who provide ongoing value, not just transactional agents.”

Anthony Lamacchia biopic

Anthony Lamacchia

Owner of Crush It In Real Estate

Following a successful soft launch at the Crush It In Real Estate Kickoff event and a second event a week later at Terri O’Connor REALTORS^® annual event in New Jersey, the program has already gained significant traction. Over 170 agents from a variety of brokerages and markets have participated. To date, more than 55 agents have officially graduated and are actively implementing the Certified Real Estate Consultant designation in their businesses.

“Life insurance agents decades ago evolved into certified financial planners to deliver sustained value and build enduring relationships with their clients. Real estate professionals in an AI-influenced world must now evolve into Certified Real Estate Consultants to build and protect their present and future transactions and referrals.”

Allan Dalton

Former CEO Realtor.com, Architect, Certified Real Estate Consulatant Concept

The development and launch of the Certified Real Estate Consultant Course was further supported by John Featherston, CEO of RISMedia.

His leadership and insight were invaluable in helping bring the program to completion, and RISMedia will play an important role in expanding its reach across the real estate industry.

The program challenges a common industry gap. While many clients intend to reuse their previous agent, most relationships fade due to a lack of consistent engagement. This course teaches agents how to maintain relevance, deepen relationships, and ensure they remain their clients’ trusted resources over time.

Participants learn to shift their mindset from “past client” to a lifelong relationship, which Allan has been teaching for years. The way agents view their clients directly impacts how clients view them.

To support long-term success, graduates gain access to an exclusive professional network that provides continued collaboration, shared strategies, ongoing training sessions, and real-world application of the consulting model. The focus is not just certification but mastery.

This forward-thinking approach positions the Certified Real Estate Consultant Course as a defining credential for professionals looking to thrive in an evolving, relationship-driven real estate landscape.

For more information or to enroll, click below!

Hear What They Have To Say...

"As an agent who sells an average of 75 homes a year, I found that the Certified Real Estate Consultant course gave me a powerful mindset shift from focusing on transactions to truly serving as a professional real estate consultant. It helped me build a strong ecosystem of trusted home service providers and positioned me as the strategic partner for my past clients, guiding them in decisions about their homes, equity, and futures. This course reinforced that our role isn’t just to sell homes, but it’s to provide ongoing service and value."

"I have built my business on after-the-sale value. Having this uniquely prestigious credential, along with the real estate planning system, the five-step in-home consulting system, and the teachings of Anthony and Allan, will elevate how I serve my clients. Just as important, the opportunity to share ideas and collaborate with other Certified Real Estate Consultants across the country will expand my sphere of influence and strengthen my team’s success for years to come."

"There are moments that we experience as Real Estate Professionals that can change the path of our industry through vision and intention. This is one of those moments for me personally. I am very proud to now be a Certified Real Estate Consultant, enabling me with the relationship-based toolbelt to guide, consult, and advise my clients with their most important asset, their home, through their lifetime. Thank you to the entire team at Crush It In Real Estate for delivering such a powerful and meaningful certification with the help of Allan Dalton, Anthony Lamacchia, and John Featherston, industry titans, rainmakers, and thought leaders."