Your First 30 Days in Real Estate

A week-by-week action plan for newly licensed agents who want to start strong, not spend their first month spinning their wheels.

20Action items

4Weeks covered

FreeAlways

0 of 20 complete

Week 1Get your foundation right

Set up your MLS access and learn how to pull comps
Set up a simple CRM - even a spreadsheet counts to start
You need a place to track every contact from day one
Write out your sphere of influence list - aim for 100+ names
Family, friends, former coworkers, neighbors, anyone who knows you
Reach out to 10 people in your sphere - let them know you're in real estate now
Phone call > text > email. Don't overthink the script.
Block time on your calendar for lead gen - treat it like a shift
Minimum 1 hour daily. Non-negotiable.

Week 2Build your daily habits

Learn and practice a basic buyer consultation script
Continue sphere outreach - 10 more contacts this week
Attend every training session available to you this week
Show up even if you think you won't need it. You will.
Follow up with anyone from week 1 who expressed interest
Don't wait for them to call you.
Preview at least 5 active listings in your market - know your inventory

Week 3Sharpen your skills

Role-play objection handling: "I'm already with someone," "Call me when I'm ready"
Set up a follow-up system - when does each contact hear from you next?
Most agents follow up once. Top agents follow up until they get an answer.
Identify which lead gen activities are working and double down on those
Ask a top producer at your brokerage if you can shadow them for a day
Review your CRM - is everyone logged with a next step?

Week 4Build momentum into month 2

Assess honestly: are you making your lead gen calls every day?
If not, fix the schedule, not the goal.
Have you had at least one real buyer or seller conversation?
If yes, schedule next step. If no, figure out why.
Write down what worked and what didn't this month - be specific
Set 3 concrete goals for month 2 - activities, not outcomes
E.g. "Make 50 calls" not "Close a deal"
Get connected with a mentor or accountability partner - don't do this alone

What most new agents get wrong

✕ Spending money on signs and marketing before you have a single client

✕ Waiting for the brokerage to hand them business instead of going to get it

✕ Not picking up the phone - texts don't build relationships

✕ Following up once and assuming the lead is dead

✕ Treating lead gen time as optional - it's your only job right now

Ready for real support?

See how Lamacchia Realty trains newly licensed agents

Wednesday in-person training, a dedicated regional sales manager, and the full Crush It library, built for agents serious about starting right.