Why Some Homes Aren’t Selling As Fast

Read the full video transcript below:

If you are a Realtor in today’s market, you have probably heard questions like these almost every day: 

  • Why are listings sitting on the market?  
  • Why are buyers hesitating?  
  • Why are sellers frustrated?  
  • Is the market slowing down?  
  • Will the real estate market get better in 2026?  
  • Should buyers wait for lower mortgage rates?  
  • Are home prices going to drop?  

Across the country, Realtors are feeling the shift. 

Agents in Massachusetts, Florida, Texas, and California are all seeing similar trends: 

  • More homes hitting the market  
  • Buyers becoming cautious  
  • Price reductions increasing  
  • Homes taking longer to sell  

For Realtors who want to grow their business, understanding this market shift is critical. 

How We Got Here: The Real Estate Boom of 2020 to 2022 

To understand today’s market, you first need to understand what happened over the last five years. 

Before 2020, housing inventory was already tight in many markets. There were more buyers than sellers, but things were still relatively normal. 

Then COVID changed everything. 

Many homeowners stopped selling because they did not want strangers walking through their homes. At the same time, mortgage interest rates dropped to historic lows. 

That created the perfect storm: 

  • Fewer homes for sale  
  • More buyers entering the market  
  • Extremely low mortgage rates  
  • Massive buyer demand  

As a result, home prices exploded upward. 

Multiple offers became normal. Buyers waived inspections. Homes sold in days or even hours. 

For several years, Realtors operated in one of the strongest seller’s markets in modern history. 

Why the Market Is Changing Now 

The market is shifting because the balance between buyers and sellers is changing. 

Mortgage rates increased sharply beginning in 2022. Higher rates reduced affordability, which slowly started reducing buyer demand. 

At first, the market barely noticed because inventory remained so low. 

But now inventory is rising. 

More sellers are entering the market because: 

  • Financial pressure is increasing  
  • Life events still happen  
  • Some homeowners are adjusting to higher costs  
  • Interest rates have slowly improved from their highs  

At the same time, many buyers are hesitating because: 

  • Mortgage payments are higher  
  • Economic uncertainty exists  
  • Some fear home prices could soften  
  • Job concerns are growing  

That combination is creating a very different real estate market than agents experienced over the last few years. 

We Are Moving Into a Buyer’s Market 

In many areas, there are now more sellers than buyers for the first time in years. 

That changes everything. 

When inventory rises and buyers become cautious: 

  • Homes sit longer  
  • Price reductions increase  
  • Sellers lose leverage  
  • Buyers gain negotiating power  

This is why so many Realtors suddenly have listings that are not moving. 

It is not because agents forgot how to sell homes. 

The market itself changed. 

Pricing Strategy Is More Important Than Ever 

One of the biggest mistakes sellers are making right now is pricing based on old market conditions. 

Many homeowners still expect: 

  • Multiple offers  
  • Huge bidding wars  
  • Buyers waiving contingencies  
  • Record high prices  

But buyers are more selective today. 

Homes now need: 

  • Strong pricing  
  • Great marketing  
  • Better presentation  
  • Proper staging  
  • Realistic seller expectations  

In many cases, listings need to be priced below recent comparable sales to attract attention. 

That is a major adjustment after years of nonstop appreciation. 

What Realtors Should Tell Sellers Right Now 

This is where strong Realtors separate themselves from average agents. 

Agents need to explain that home values increased dramatically from 2020 through 2024. 

In many markets, homeowners gained: 

  • 30%  
  • 40%  
  • Even 50% or more in equity  

Because of that, small price corrections are not catastrophic. 

Some markets may soften slightly over the next year, but this does not look like the housing crash of 2008. 

The lending standards are different. Homeowners have more equity. Inventory is still relatively limited compared to historical averages. 

That is why many experts believe this is more of a market reset than a collapse. 

What Happens to Mortgage Rates? 

Mortgage rates are one of the biggest factors shaping the market. 

Many Realtors believe rates could slowly move lower over the next year. 

If rates move closer to 6%: 

  • More buyers may return  
  • Affordability improves  
  • Competition could increase again  
  • Home sales could accelerate  

Even small drops in mortgage rates can dramatically impact buyer activity. 

That is why Realtors need to stay educated on interest rate trends and financing conversations. 

What Realtors Should Expect in 2026 

Historically, inventory drops every winter. 

At the beginning of each year: 

  • Buyer demand usually rises  
  • Inventory temporarily falls  
  • Competition often increases again  

That means 2026 could start with another short-term seller advantage, especially if mortgage rates improve. 

However, the larger question is whether inventory continues rising long term. 

The answer will likely depend on: 

  • Mortgage rates  
  • Consumer confidence  
  • The economy  
  • Job growth  
  • Inflation  

Long Term Real Estate Outlook Remains Strong 

Despite today’s slowdown, the long term outlook for real estate remains positive. 

Many experts believe housing activity will increase significantly later in the decade. 

Why? 

Because: 

  • The United States still needs more housing  
  • Millennials continue entering prime buying years  
  • Pent up demand remains strong  
  • Many buyers delayed purchases over the last few years  

By the end of the decade, annual home sales could climb back toward: 

  • 5 million  
  • 6 million  
  • Or even 7 million transactions nationally  

That creates massive opportunity for Realtors who stay consistent through changing markets. 

How Realtors Can Grow During a Shifting Market 

The agents who grow during difficult markets usually focus on: 

  • Better communication  
  • Pricing strategy  
  • Stronger marketing  
  • Real estate SEO  
  • AI for Realtors  
  • Lead generation  
  • Client education  

AI tools are becoming especially important. 

Realtors using AI can create: 

  • Market update blogs  
  • SEO content  
  • Email campaigns  
  • Listing descriptions  
  • Social media posts  
  • Video scripts  

Agents who educate consumers online will build stronger brands and generate more long term business. 

Final Thoughts 

The real estate market is changing, but that does not mean opportunity is disappearing. 

We are moving from an extreme seller’s market toward a more balanced market. 

That shift creates challenges, but it also creates opportunity for skilled Realtors who can: 

  • Educate clients  
  • Price homes correctly  
  • Negotiate effectively  
  • Stay calm during uncertainty  
  • Adapt faster than competitors  

The agents who understand market cycles and continue building their business through changing conditions will be the ones who dominate the next decade of real estate. 

 

 

Anthony Lamacchia: Anthony, what is happening to the market? Anthony, will it be like this for the rest of the year? Anthony, I have five listings. They’re all sitting. I don’t know what to do. I have four sellers that are mad at me. They’re blaming me that their home isn’t selling. Anthony, I can’t believe it. My buyers complained for three years that there was nothing for sale. Now there’s homes for sale, condos for sale, and they’re hesitating. They’re stopping short. They’re not following through. What is going on? What’s going to happen?

Will it be like this for the rest of the year? Will next year be better? What’s going on? What should I do? How do I recommend, and give advice to my clients? Those are just some of the questions that I am getting from realtors every day of every week, literally all over, here at my company, other companies, companies across New England, Florida, Texas, California. I’m hearing it everywhere.

In order for me to answer that question of what I think will happen from the middle of, say, ’25, which is where we are now, on to ’28, I first have to, because I do have a prediction for you, I first have to do a little review with you of what happened 2020 to ’25, because if you don’t understand what happened here, you won’t understand why I’m going to make the prediction I’m going to make for the rest of the decade.

Let’s jump back in the time capsule to 2020, okay? Early 2020, before COVID hit, there were, I don’t know, a million and a half homes for sale in the United States, okay? There were a lot more buyers. When we went into ’20, there was multiple offer situations in ’19, but it wasn’t screaming hot like it was in this period. There were definitely more buyers than there were sellers.

COVID hits, they say, “Everybody stay in your home, especially those of you over 60.” What happened? Those over 60 with the move up homes, the three, four-bedroom colonials, they all pull their homes off the market, because they don’t want anyone coming in. The amount of sellers, pink line, goes down immediately. Amount of buyers, maybe initially, it might have slowed down a little bit, generally stayed the same.

Then, we got to the fall of ’20, interest rates went down, so the amount of buyers went up. Amount of buyers didn’t just go up, it skyrocketed, completely skyrocketed when that happened. Amount of buyers goes up, amount of sellers goes down. Right around this time period, we went less than 10,000 homes for sale here in Massachusetts. By the time we got to early ’21, there was less than a million homes for sale in the United States.

The whole thing went crazy, inventory went down a lot. Inventory goes down, buyers go up. What happens? I shouldn’t say– Yes, the amount of sellers. The amount of homes for sale goes down. Interest rates go down, the amount of buyers goes up. What happens to prices? If I had another line here, I would be showing you the prices went up.

Rates stayed extremely low. We got to about three years ago, middle of ’22, rates went up a whole point. What happened to the amount of buyers? The amount of buyers started going down a little bit, but there was still so many more buyers than there were sellers. No one quite felt it yet. Amount of sellers went up, right? This is just an arbitrary line that I drew, but the amount of sellers went up.

It pretty much stayed about the same, ’23, ’24. Amount of buyers is going down, down. All of a sudden, last fall, you notice I started to put this line up right here. Heck, maybe I even should have put it up in here. All of a sudden, last September, more listings were coming on. Why? Pressure in the economy, financial pressures. Interest rates went down last August. It made more sellers say, “Hey, we can sell, we can buy something else, and still have a decent rate, not as low as it was.” More people got into action.

We get to the Spring, the economic pains that have been out there for a while, start to be felt more. There’s tariffs, there’s presidential change. Every time there’s a presidential change, they all do the same thing. They make a thousand promises. They say they’re going to fix things quickly. Three months after they get into office, the economy hits a very tough time. No different this time.

Same thing happened in 2009 when Barack Obama came in. He had hope and change. He comes in, stock market hits its worst point in mid-to-late March 2009, look it up. Trump comes in this time, gets sworn in January 20th. When did the stock market hit its worst? Early April. Now, people have job fears. Fears of losing their jobs. The amount of buyers goes down, right? Black line.

All of a sudden, the amount of sellers starts going up, and they crisscross. For the first time, if I had this board going longer, probably since 2018. Now, we’re in a situation where, guess what? There’s more sellers than there are buyers. What does that mean? That means that sellers have to price right. Many sellers actually have to price their home not only a little bit lower than they would have, but lower than all the comparative sales in the area, and active sales that are actively– Homes that are actively up for sale, because if they don’t, they won’t stand out to the buyer. The buyer won’t bite the hook.

Now, as we go through this year, you’re going to see, you can see I stopped the lines here. Here’s what’s going to happen the rest of this year till we get to about mid-October, late October. Hold on. I went a little too far with my line. I went into ’26. Right now, let’s say we’re here, as we keep going. Really great spelling of sellers there, huh? Sellers. It’s going to go up. The amount of buyers is going to continue to go down.

Now, here’s the golden question. When we get to Q1 of ’26 right here, will it revert back? Because usually in the beginning of the year, no matter what the year back 20 years, usually, there’s more buyers in the first quarter of the year than there are sellers. How dramatic will this get? Will this just do this the rest of the year? Will buyers maybe do that? Then, when we get to January– Remember, December 31st, every single year, the amount of homes for sale drops.

January 1st, every year, that’s the least amount of homes for sale of the whole year that day. When that happens, no question, when we go into ’26, the amount of homes for sale is going to drop, right? By then, will there be more buyers in the market? Will buyers go back above, and sellers go back below? Probably, because that’s typically what happens in a Q1, but here’s the ultimate question mark, right?

What will happen with mortgage interest rates? What will happen? Here’s what I think. Do you notice they’re inching down little-by-little? They’ve been inching down. I think they’re going to inch down more. I think as we get later in the year, they’re going to come down a good amount. President Trump’s putting pressure on the Fed. Some Fed board members came out the other day, said they disagreed with Jerome Powell, and they think rates should come down.

Short-term rates going to get lowered, but that doesn’t have a direct immediate impact on long-term rates, but it has a peripheral impact. I think by the time we get to the end of the year, early next year, rates are going to be more like 6%. If that happens, the amount of buyers will go up. Whoops, wrong color. Amount of buyers will go up. Sellers will be low for the winter. Then, they start coming up in the spring.

The question is, will they crisscross back? I don’t know. It really depends on what happens with interest rates. Here’s what I want to point out to you. We should all be happy. Us realtors should be happy. For the buyers and sellers that see this, because I know many of you will see it, you should be happy too, because home prices have done this since 2020.

Ready, set. They literally went flying up like this, and it was too much. They’ve been going up too quickly. Sellers got cocky. Listing agents got cocky, and it’s no good. Now, they’re doing this. In some places, they’re actually starting to dip a little bit. We’re seeing that even here in Massachusetts with tighter inventory. It’s too much. It went up too fast.

What sellers need to remember though is, they gain 30% to 60% depending upon market in a five-year period. That’s a lot. If you have to give back 5% or 10% of that, so what? I’m not concerned about it. I bought buildings. This building I’m standing in, isn’t probably worth as much as it was three or four years ago. I don’t care. Doesn’t matter. If you’re a seller who’s also going to buy something else, you should be happy.

I know the majority of this audience is realtors, but my point with these lines is, we’ve been operating in a space, just to summarize, where there’s been so many more buyers than there have been sellers for five years. In order to get inventory up, which contributes to stopping inflation. Inflation has been out of control for, what? Four or five years, and that is what raised prices on everything, and then, subsequently, raised prices on mortgage rates, right?

In order to fix that, the amount of sellers has to go up. The amount of buyers has to go down. Prices have to reset. Is this going to be a reset like ’08? I strongly doubt it. I strongly doubt it. Strongly. I’m pretty well-convinced. Are we going to see some price give back over the next six months? Probably. A little bit. If you’re a buyer, that shouldn’t scare you. That should excite you.

You want to buy when everyone else is nervous, and you want to sell when everyone else is being greedy, or hold off when everyone else is being greedy. If you ask me what’s going to happen the rest of the year? We’re generally going to be in a buyer’s market for the rest of the year. We get to the first of the year, I think that we will go back to a seller’s market, at least for Q1.

The buyers that don’t buy in the next six months, they wait until the first of the year. First of the year, they’ll regret it. Then, by the time we get to next year at this time in ’26, what’s really going to happen? Will the amount of buyers stay above the amount of sellers– Go back and then stay, or will the amount of sellers go higher? It depends on mortgage rates. I can tell you this, though, for certainty.

By the time we get to ’28, ’29, ’30, ’31, you’re going to again see– In here, it could do a little of this, a little crisscrossing throughout the year on the amount of buyers and the amount of sellers, but by the time we get to the end of this decade, the amount of buyers is going to do that, because the economy is going to boom, okay? The amount of sellers, yes, there’ll be a lot more sellers, there’ll be a lot more sales, but the homes are going to get eaten up, because mortgage rates are going to be on by then, and we’re going to be back to selling five million plus homes in the United States annually. Truth be told, I think it’s going to be more than that.

I think the end of the decade, we’re going to be looking at six million, seven million home sales for sure, because there was so few over the last few years, because of this housing recession. I hope that makes sense. I hope these squiggly lines didn’t confuse you too much, but again, right now, definitely more buyers– I’m sorry, definitely more sellers than buyers.

It might do some of this, and then as it readjusts, we’ll go on another 10-year run. I have no doubt about the long-term longevity of the real estate market, and none of you should either. That’s all. Good luck. Happy home selling. Leave comments if you’re confused. If you have questions, leave comments here on YouTube or Instagram. Thank you.

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