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Anthony: You don’t want to take a step back. You don’t want to feel like you’re taking a step back. I hear this so much and I always frown at it because I think to myself, “Do you know how many times I’ve taken a step back in my career? Do you know how many?” This morning literally on the way here to the beach, I was counting and I was thinking back to the amount of times that I financially took a step back or did something with a company that I knew initially would set us back.
Sometimes, many times in business, particularly financially, you have to step back one or two steps to go forward eight or 10, you don’t have a choice. That’s the way it goes. When I hear people talk about building businesses and things, “Oh, well, our profit margin is just perfect and this and that.” No, it’s a bunch of crap. Here’s the deal. When you grow a business, it doesn’t go in a straight line, it doesn’t go perfectly straight. It’s not how it is. There’s ups and downs and sometimes, you got to go down a little bit before you can leapfrog ahead.
Stop being scared to so-called take a step back, maybe embrace it. See, it’s about mindset. I look at it totally differently. When I am running my business and growing my business over the last 15 years and into the future now, I don’t even think about the step back part, I just look at okay, I’m at point A, I want to get to point B. To get there, I know that we’re going to take a financial hit or I know that we’re going to take this hit or that hit. To me, I’m like, “Yes, whatever. Let’s do it. Let’s go. Here we go.”
I don’t get caught up in these things in my head about, “Well, hold on. I made this exact amount last year and I must make more next year.” I don’t really care. Doesn’t matter to me, I want to get from point A to point B and when I want to get there, no matter what’s in the way, I take it on.” Stop having fear about taking a so-called step back because really, it’s a step forward and it’s just a bump along the way. Think about that my friends, change your mindset because it’ll change your outcome. Have a good day everybody.