Make Sure You Have a Big Year

Anthony Lamacchia – January 13th, 2018

Good morning, everybody. I’m here to talk to you about what you’re doing for the next 30 days to make sure that you have a big year. Anthony Lamacchia here. The next 30 days is probably the most important 30 days of the year when it comes setup and what’s going to happen with your business. We all know that Spring is the biggest time of the year. There’s no denying that. That sets you up for summer when most of your deals closing and things like that.

If you’re not making moves now, you’re not doing advertising now, you’re not marketing now, you’re making a mistake. Don’t make silly excuses about, “We had a big snow storm,” if you’re up here in New England. Heck, the snow storm affected the whole East Coast. I got friends in Atlanta that I saw it was 23 degrees. Anyway, now is the time. This is when buyers and sellers really start considering and start planning and plotting what they’re going to do. I look at, for example, one example, what we spend on our budget for Zillow and Trulia and realtor.com.

We’ve have set amount that we spend just about the same every month. We’re getting three times more leads right now than we were two weeks ago. Today is January the 13th and we’re getting three times more leads, why? Because this is when people start thinking. If you’re thinking about doing some marketing things, some postcards, I don’t know, letters, mailers, flyers. I don’t know what it is, get in gear. Make that happen in the next 30 days because this is the time of the year to do it, all right? More to come for you in the next week.

Some of the things that we’re going to be going over, look out and pay close attention because some of them are going to be things that, to be totally honest, I don’t want floating around all over Facebook. You got to remember, my company has buyer and seller clients too. I don’t necessarily want all that floating around. We’re going to do at least one on the next week like a special offer like, “Hey, we’ll tell you how to do this but you got to download it or something like that.” We’ll be talking about that more.

Look out for that. Have yourselves a good weekend. By the way, I hope you’re up early. It’s five o’clock in the morning here. I’m up. I’m out and about as you can see. There’s no reason to be sitting around. Thank you, my friends. Have a great weekend.