As a Realtor, hearing the words “clear to close” is a moment of triumph. It signifies that all the hard work, negotiations, and countless hours invested into a deal are about to culminate in a successful closing. However, this is not the time to rest on your laurels. Instead, it’s an opportunity to take proactive steps to ensure a smooth and memorable closing experience for your home buyer or seller. In this blog, we will explore key actions that Realtors should take as soon as they hear those magical words, “clear to close.”
1. Inform the Home Buyer on 'Clear to Close' Status
The first and most crucial step is to promptly inform your client of the “clear to close” status. Schedule a call or meeting to discuss the next steps, clarify any remaining questions or concerns, and reassure them that you, their Realtor, are there to support them throughout the process. Maintaining open lines of communication will strengthen your relationship and build trust.
2. Prepare a Closing Gift For Your Client
A closing gift is a wonderful way to express gratitude and leave a lasting impression. Use this time to carefully select a thoughtful gift that aligns with your home buyer’s preferences or the new property. Personalized gifts, such as a custom address stamp, a gift certificate to a local home goods store, or a professional cleaning service, can demonstrate your attention to detail and consideration.
3. Budget Your Home Sale Commission Money
While it’s tempting to celebrate a successful deal with extravagant purchases, it’s important to budget your finances wisely. Plan for future real estate marketing and advertising efforts, invest in professional real estate development courses, or allocate funds towards lead generation strategies. By managing your money prudently, you can ensure long-term success and sustained growth in your real estate career.
4. Your Clients Are Your Best Sales Tools
Happy home buyers and sellers are your best brand ambassadors. As a real estate professional, it’s your job to encourage your clients to leave reviews and testimonials about their positive experience with you. These endorsements can attract new clients and establish your reputation as a trusted real estate professional. Additionally, ask satisfied homeowners if they would be willing to refer you to their family, friends, or colleagues who may be in need of real estate services.
5. Update Your Home Sales Portfolio
A successful closing is an excellent opportunity to update your real estate portfolio. Showcase the property’s images, testimonials, and key details on your website, social media platforms, and other marketing materials. Highlight your role in securing the deal and emphasize the positive outcome for your client. Fresh content will demonstrate your expertise and help attract future buyers and sellers.
Anthony Castellano was a guest on our Agents Who Crush It In Real Estate podcast where he described a Realtor’s social media profile as “a resume.”
“A lot of time that’s their first introduction to you.”
6. Continue nurturing client relationships
Closing a deal doesn’t mean the end of your relationship with your client. Stay in touch and offer your support beyond the closing process. To excel further as a Realtor, you should consider sending periodic market updates, home maintenance tips, or even organizing community events where your clients can connect with one another. By fostering long-term relationships, you increase the likelihood of repeat real estate business and referrals.
The moment you hear “clear to close” is a significant milestone in any Realtor’s journey. By taking immediate action, you can leverage this opportunity to cement your reputation, strengthen client relationships, and position yourself for future success. Remember to communicate with your clients, prepare a meaningful closing gift, manage your finances responsibly, and continue nurturing client relationships beyond the closing. By doing so, you’ll create a positive lasting impression and lay the foundation for continued growth in your real estate career.