What Can REALTORS® Do To Gain New Clients

new real estate clientsBeing a real estate agent is like owning your own business. Even if you work for a large real estate firm, it is your responsibility to drive business in order to be successful. Whether you’re just getting started in your real estate career or have been in the industry for a while, most REALTORS® are always looking for ways to gain new clients. After all, that’s what makes your business go round! So, how can you get creative in finding new ways to reach clients? We’ve compiled a list of helpful tips for REALTORS® of any experience level below! 

Tap Into and Expand Their Network 

When it comes to real estate, word of mouth and networking are absolutely essential. You have to be comfortable tapping into your current network, and proactively expanding your network to gain new clients. People want to work with someone their comfortable with when buying, selling, or renting a home. It requires building relationships and trust, in order to not only get repeat business but also new clients. This means becoming affiliated and getting involved with your local board of REALTORS® as soon as possible.  Developing relationships with your peers outside of the company you work for is just as essential for your business. Try asking family members or friends if they know anyone looking to buy or sell, or attending networking events. You can also utilize the power of social media and referrals, which we’ll dive into next! 


Referrals are one of the top ways REALTORS® gain new clients. Going above and beyond for your clients is the best way to ensure they’ll recommend you to a family member or friend when it comes time for them to buy or sell. Don’t be afraid to ask for referrals, too! Keep in touch with your past clients, even once the transaction has closed. That way you stay top of mind the next time they need a real estate agent or they have someone they can refer to you! 

Market Themselves 

Next, marketing yourself just as you would for a business is crucial! Whether it be through email campaigns, social media marketing, or through a Google Business Profile, getting your name out there is key. Building a professional REALTOR® website for yourself can also make a big difference. This will allow you to constantly put out new and relevant industry content, establishing yourself as a leader in the real estate world. You can then market this content across several different platforms on social media, email marketing, and beyond. 


Lastly, as with any career, training is imperative in order to make yourself the most valuable resource possible for potential clients and for staying up to date on best practices for the ever-changing housing market. For REALTORS®, online courses are a great way to learn new tools and skills for expanding your business. Online real estate courses allow you the flexibility to learn on your own time and get access to excellent resources. Whether you are new to the industry or a seasoned veteran, consistent training is crucial to growing your business.

Take an Online Real Estate Course: Crush It In Real Estate 

If you’re ready to start gaining new clients and expanding your business, take an online real estate course with the professionals at Crush It In Real Estate. We’ve designed these courses to help you learn all you need to know about real estate to be successful. Learn more about what we offer and sign up today!