The Misinformation in the News is Crazy!

Industry Professionals Who Appear in This Video

Anthony Lamacchia biopic

Anthony Lamacchia is the Founder and CEO of Lamacchia Realty, a multi-state real estate company.

Learn more about Anthony Lamacchia

Read the Full Transcript For 'The Misinformation in the News is Crazy!'​

Anthony Lamacchia: 6% commissions will cease to be the norm with the new realtor settlement. Realtors agree to slash Commissions in their legal settlement. Home prices will drop.” One article title after the other that is inaccurate. Those three examples I just gave all couldn’t be further from the truth. I feel bad for home buyers that are reading these kinds of things and thinking they’re accurate. I feel bad for home sellers that are being misled by these articles.

Realtors, I’m calling upon all of you to make sure to keep your consumers educated. Keep the buyers and sellers educated on what really works, what doesn’t work, and do not allow this noise from the PR machine that has paid millions of dollars, funded millions of dollars by the plaintiff’s attorneys, to destroy our industry. It’s our job as Realtors to make sure our clients are properly informed and they are aware of what is accurate. The articles that are coming out the last 24 hours, many of which are disgusting, they are misleading, and some Realtors are misunderstanding some of it. The settlement has nothing to do with what Realtors charge. Realtors know our Trade Organization never tells us what to charge; that doesn’t happen. Okay, so let’s be careful, Realtors. Let’s make sure to follow the details. I’ll be out with an extensive video next week breaking down everything. Have a great day, everyone.

You may also like:
Anthony Speaks on Boston25 News about Proposed NAR Settlement Misconceptions
If DOJ Get’s Their Way, How Will Realtors Get Paid?