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Anthony: Are you getting the highest split? Are you at a brokerage that charges you no fees? Oh my God, you’re winning. You’re probably not, because you’re probably getting very little or nothing from your brokerage. Folks, in life you have to give to get. You get what you pay for, okay. You get what you pay for. Anthony Lamacchia here with Crush It In Real Estate to talk about somewhat of a controversial and somewhat of a topic that could cause awkwardness, and I know it’ll cause my competitors to say, “See, he’s so expensive,” because I hear all these stories about competitors saying, “All of our realtors are at 50% splits.”
Folks, if they were at 50% splits, would we have 500 realtors? If everyone was there, would we have realtors that do $10, $20, $30, $40, $50, $60+ million in sales volume a year? Would we have droves of those agents if we weren’t competitive? Of course not. Watch what you believe. I’ve talked about that on my Instagram, Crush It Mindset videos on my personal Instagram. Watch what you believe when you are in business because it can totally throw you off track.
Now, back to the subject at hand. I have met with agents who’ve literally said to me, “I get nothing from my brokerage.” I go, “Okay, well, what’s the arrangement that you have with them?” “Well, I get 98% of my commission and I cap at $5,000.” I’m like, “Okay, and what are you looking for for $5,000 a year? What do you think you’re going to get?” You’re not going to get anything, anything at all. You have to give a little to get. Think about that. You get what you pay for in life. Businesses have expenses. Real businesses have expenses. Think about large companies across the country, Geico and, I don’t know, Amazon and, locally, Jordan’s Furniture.
They didn’t get where they are without marketing, without investing in their brand. You need to think about that. Where are the dollars being invested in the brokerage that you’re at? When you’re a realtor at a brokerage, you and the brokerage mutually invest dollars for the good of your business, for the good of the brokerage. It’s really a partnership. Think about those things before you are so fast to say, “I get the highest split.” When agents say that, I always think to myself, “Are you winning in doing that?”
Are you winning in doing that? Think about that. It could make a world of difference in your business. We are now in a different market. There’s going to be bumps up and down for the next couple of years, I’m sure of that. Marketing matters, tech matters, products and services matter, support matters, all of these different things, but more than anything, leadership from the company you’re at matters. Think about that, folks. Talk to you soon. Happy home selling.