Shane Boyle isn’t just any real estate agent; he’s a blend of Irish warmth, a relentless work ethic, and a steadfast commitment to his clients’ best interests. Hailing from a picturesque village in Ireland, Shane brings a slice of Irish heritage to the heart of New York City, infusing his work with perseverance, integrity, and meticulous attention to detail. With an impressive track record in sales, underwriting, and construction, Shane has become the go-to expert in the NYC market, guiding everyone from townhome owners to major multifamily project developers. Click here to learn more.
Welcome to the Agents Who Crush It In Real Estate podcast where you’ll hear the good, the bad and the ugly of how real estate agents overcame challenges and grew their business. Check out the Episode Notes at CrushItinRE.com/podcast. Here’s your host, Lindsay Favazza.
Lindsay Favazza: Hello, and welcome to another episode of the Agents Who Crush It In Real Estate podcast where we deep dive into the stories, strategies and secrets of the most successful realtors in the business. I’m your host, Lindsay Favazza and today we’re crossing the Atlantic, metaphorically speaking, to bring you insights from a real estate agent whose journey is as inspiring as it is unique.
Our guest today is Shane Boyle, a name that resonates with trust, expertise and a touch of Irish charm in the bustling New York City Real Estate Market. Shane isn’t just any real estate agent. He’s a blend of Irish warmth, a relentless work ethic, and steadfast commitment to his clients best interests. Hailing from a picturesque village in Ireland, Shane brings a slice of Irish heritage to the heart of New York City, infusing his work with perseverance, integrity and meticulous attention to detail.
With an impressive track record and sales, underwriting and construction, Shane has become the go to expert in the New York City Market, guiding everyone from townhome owners to major multifamily project developers. Today he’s here with us to share his journey, his insights, and maybe a little bit of Irish luck. Shane, welcome to the podcast my friend.
Shane: What an intro. Thank you so much. I would like all of that copy to be sent to me, please.
Lindsay: I will send it to you and you can do your own little intro with all of that used, so not a problem at all.
Lindsay: Rewrite your bio.
Shane: Thank you so much.
Lindsay: Shane, thank you so much for joining us today. I feel like our audience is going to learn a lot from you from just the small chat we had before starting the recording today, because I know you had mentioned to me that you love to share and give back and you wish that you had someone like you that would do that for you when you started. I can’t wait for our audience to hear from you. Tell me, take us back, how did you get into the States, and how did you get into real estate?
Shane: Well, first of all, thank you. I’m honored to be on. Thank you so much, I’ve been watching the YouTube channel and the Instagram channel and I love the value that you and everybody over there is bringing to real estate agents like myself and everyone else, so great job.
Lindsay: Thank you. Appreciate it.
Shane: Where did it all start? First of all, I came to New York in 2012. I just passed my 11th birthday and I got my real taste of America in 2008. I came over interestingly enough on a summer trip playing Irish Gaelic football, which I’m sure all your people up in Boston will probably know.
Lindsay: Yes, Boston is very familiar with all the Irish stuff.
Shane: [inaudible 00:03:18] Dorchester there. Once they come in Chicago, loved the city, great people, Midwestern people are amazing. I was just like, “Oh my God, America, what the hell.” As you said earlier, I come from a really small fishing village in Ireland, and just the whole ethos of how Americans think and the opportunity, I really gravitated towards. I came back to Ireland on another year in college, went back for another summer in Chicago 2009. I just had my mind made up, I was like, “However the hell I’m going to do this, it’s America for me.”
Finished off my degree in Ireland in business with recreation and sports, from the AT Sligo, shot out to anybody from there. I got a visa then to come to, you could pick anywhere in America, it’s just had to be related to the degree that you done. Me and a really close friend of mine at the time Shawn Darts who was in Ireland at the time with me and we’re from the same town. You have like a year after you graduate to pick a city to go to or else it would be expired if the years graduate visa.
Lindsay: Wow. No pressure, no stress.
Shane: No pressure. We’re like, “Okay.” There was like two weeks left, we weren’t figuring out where to go and we said, “Let’s just pick New York.” I had gone out on a weekend trip to New York years before and loved it. It’s like, “Who doesn’t love New York? Why not?”
Lindsay: Go big or go home I guess, truly.
Shane: We landed there, and I’ll never forget, 2nd November 2012, and Hurricane Sandy had just hit the city and the city was in complete darkness. The hostel that we– I had only like $732 to my name, and two bags of clothes, and literally no idea of anybody here, what this city is. We were like 22, 23 and full of devilment, of course. The city was in this crazy period. It’s like, have you ever seen that film with Will Smith, I Am Legend. You’re going through and there’s no traffic lights on, we got to the hostel that we’re staying on that we paid for for the first five days. They have no electricity. We’re going around with the lights on our phone, but the bars were electric, because nobody was working. [unintelligible 00:05:54] take us to the bar.
Lindsay: I was going to say this sounds like a horror story, but now it sounds fun.
Shane: All of my money was spent in the bars the first few days, of course, living the life of Riley. After that, I started to reach out to anybody with any Irish connections. It’s like, “Hey, just landed out in New York can you get me a job.” They did, thankfully. I got connected with really close friends of mine still today. They took me up, host me, and put us on the construction sites and we started laboring. That was a real welcome back to reality here guys. Because, I’ll never forget our first project was a massive 450 apartment condo conversion project. Converting rentals into condos down on Wall Street.
We got a bus to the subway, the subway to go to Wall Street. You’re getting up at four o’clock in the morning. I started laboring. Our job because the 25 foot studs for the penthouse wouldn’t fit in the elevator, somebody had to carry them up the stairs, that was us. That’s what we were put do.
Lindsay: You got good shape during that time didn’t you?
Shane: We did, but it wasn’t fun. It wasn’t fun.
Lindsay: Especially if you were out drinking at the bars the night before, that’s not going to be fun.
Shane: Literally we were probably in the bars two hours before it. The smelly drink of us. [laughs]
Lindsay: Maybe that’s why you were able to do it. You were nice and liquored up and feeling good.
Shane: By the time lunch time came around, we started to sober up and the reality kicked in. What it did was, it taught me hard work. We didn’t have an option because we didn’t have anything else that we knew to do and we didn’t know where else to go. This was money for us. We got our paycheck on Friday and we needed that to survive. Fast forward 18 months of that and all of the jobs that nobody wanted to do is the two Irish guys that have just started from Ireland, they were made to do it. That got old really fast and I was like, “Respectfully, I didn’t come to America to do this while I needed it and I’m very grateful for it.” There was something inside of me like, “I need to do something else. I need to push myself here.”
Lindsay: You said you came and you loved the attitude of that driven, go getter kind of thing, and what you were doing didn’t really serve that. You were still yearning for that next step. Make sense?
Shane: Exactly. It was really affected me mentally, I wasn’t feeling good about myself, which affected everything. Then, okay, started exploring, what else can I do here in this country. A lot of the Irish people at the time, they’re either in construction, and still probably till today, they’re in construction, or they’re in the bar restaurant game. Of course, who better to be bartender than the guy that’s drinking there every day.
Lindsay: Probably the worst person that should have a bar.
Shane: I got into bartending, real baptism of fire because I’ve never mixed a cocktail before, and in New York, everybody’s drinking something or other mixed. I got in a bar eventually, head bartender was called a Riley’s at 31st and 6th, and that really opened my personality up. It really brought me out. It’s first time I made proper money as well, which helped with my confidence. I got to learn a lot about people there, and all different walks of life. I really, really enjoyed it. I really enjoyed that people connection and people were coming into me and I had a lot of regulars and I was regular bar and I’m doing quite well, but it capped off as well.
The natural progression of that was to open up your bar and I was going to do that as well and we had a bar identified, I had a lease out on a bar. I had a mentor figure. He was funding it and I was going to run it. Eventually I had a step back and I said, ”I actually don’t want to be in this industry. I’m drinking way too much. I’m partying way too much.” I was hitting 30 at the time, or I could see my next 15 years ahead of me. It’s a really fun lifestyle. You’re working nights, you’re working holidays, there’s no weekends off. It’s grueling. I was having a lot of trouble with the alcohol at the time as well, so I was like, ”I can’t go into this industry because it’s really affected my life.”
Lindsay: That is so smart of you though to recognize that and to pivot when that was the path that you were putting yourself on. That takes a lot of courage.
Shane: Thank you. It was scary. It was really scary. I was like, okay, I was brainstorming with another bartender friend of mine, another Irish guy who wanted to get out of the industry as well, but we didn’t know where to go, what to do. The great thing about New York is there’s opportunity on every corner. The tough thing about New York is there’s opportunity on every corner. You’re trying every other week at something new and shiny and it’s very hard to stay focused because people are making money in so many different ways. What they don’t tell you is the patience it took to get to there.
I remember waking it up, it was like a Wednesday morning, 11:00 or 12:00, which 12 o’clock was a morning for me because I was a bartender. He said, ”Hey Shane, look, this guy just rented me my apartment. He just set up his own brokerage. He wants new agents to help him run the firm or to help them go show apartments. This is our chance.” I was like, ”Real estate?” He was like, ”Yes, man. Who doesn’t love real estate? It’s New York.”
Lindsay: Yes. Hello.
Shane: Sure, let’s go. I was like, ”Can we do it tomorrow?” He’s like, ”No, you have to be down here at like 1:30.” I was like, ”Oh man, I’m so hungover I can’t get out of bed.” He is like, ”Let’s go. Let’s do it.” We did. He didn’t really like it. I knew from the first class that I took. I was like, ”Okay, this is interesting.” It took me about three or four weeks to get my license. It’s a really low barrier of entry to get your license. We started working with that broker and we were his first two agents. Crazy company, crazy guy. I learned a lot from him. Little bit too disorganized for me, but we were loyal and we respected the opportunity that we were given.
My friend didn’t actually get into it at all, so he wasn’t into it and left it after the first week. It’s just me and this other broker and we were given a list every day. I go into landlord management companies in the upper west side of New York and there’s like 40 apartments here, they’re open rental listings. If you can bring the tenant, you charge the tenant a fee for representing them and you get paid that way. There’s no exclusivity. 40 agents or 50 agents is competing for the same apartments and whoever gets it first wins. That was really tough. Really tough.
I didn’t have another option and failure was not an option because I had nothing to go back on. I was still working the night shifts and the bar at the time. I was born in the candle on both ends, but I needed the money. Eventually through Craigslist ads, I managed to match roommates together and I started identifying the most difficult apartments that the landlord couldn’t rent and rented them. However, I done them still remains to be seen. They rented and that shone some spotlight onto me from the landlord’s perspective, which got me a meeting with the landlord. It turned out he was one of the biggest landlords that has over 2,000 apartments in that neighborhood. He was like, ”Okay, you rent this here, I’ll give you your first exclusive.”
Lindsay: That’s amazing. You looked and saw an opportunity to just figure it out, something different than other people were doing and came at it from a different perspective.
Shane: Yes. The key was that I was renting the apartments that nobody else wanted to because they weren’t nice or they weren’t pretty, or they weren’t the highest price. For me, I was like, if I can show this landlord my work rate and I can bring that value to him, then I’m going to be an asset to him. It paid off it. It was months of not getting any paycheck and not knowing that that mental struggle and that mental game was really difficult. I don’t think anybody teaches you that. You just have to go through it.
I had my mentor or my broker there as well. He was off doing bigger things and selling, nobody wanted to do what I was doing. I had to do it and I had to get a start somewhere. It was literally starting at the bottom. Then I got that first exclusive rented that, now he gives me two exclusives for the next month. Then that just kept growing. Then I was able to take that relationship, leverage that to the next landlord and say, ”Hey, I’m representing this guy. Here’s what I’m doing for him. Here’s my track record. Can you give me a shot?”
Then same thing with that next guy, open listings, here’s my sheet. They’re not exclusives, but if you rent them, I’ll give you a shot. Then started that process again and then went and started– that just started snowballing. Started like at seven days a week, as you know every agent is mostly seven days a week and it’s 24/7. I’m managing all them rentals. I’m getting them rented. I’ve got some really good momentum. Momentum is everything in this game.
Lindsay: Yes, absolutely.
Shane: Then using that to then go into other neighborhoods. Then I started finding out that there’s actually people that came from Ireland as well who have been here for 30, 40, 50 years and they actually have some real estate. Then I started saying, ”Hey, here’s what I’m doing in this neighborhood for these guys and they’re pretty big. Can you give me a shot here?”
It just started snowballing. I started collecting this book of business. Probably on my second or second and a half, third year, I was doing like 50 to 60 rentals a year just by myself and just cranking them out. You can make really good money in New York at that. You’re charging the tenant, which is crazy. I don’t know if any other market does that, where I’m representing the landlord, but the tenant that is coming into me, they’re paying me a fee.
Lindsay: So crazy.
Shane: It’s so crazy, but it’s all supply and demand. If you don’t want to do it, then somebody else will. In New York, you can get up to 15% of the annual rent, so it’s a lot of money. Then I started just snowballing it, and then I started bringing in another agent to help me with the overflow. Then I’m probably like three years into the business now, I’m only doing rentals and I’m started thinking to myself, okay, how do I get into the bigger stuff? How can I start adding a little bit more zeros onto these paychecks? Because it’s actually probably the same amount of hours in terms of work.
You’re still dealing, it’s a different process, but it’s still the same process. You’re still dealing with people and people’s problems. Sales is the next step up. I was very loyal to the broker and giving me my first chance and giving me my first break. It just ran its course where, okay, I need to step up here. I need to get into sales. I don’t have enough support. I started reaching out to broker relationships that I had. Then I got an interview or a meeting with a broker who had liked me and met me from a different listing and he brought me into Compass. Whenever I seen Compass office– I was working out of this guy’s apartment. I was like, ‘I had no idea that there was actually brokers offices.
Lindsay: That are very nice.
Shane: Very nice and–
Lindsay: Professional environments.
Shane: They have the entire building there on 13th Street, on Fifth Avenue. Extremely impressive. I am coming off the elevator and I’m like, ”Holy shit, what the hell is this?” This is how brokerages are. I was sold. I was like, ”Okay, now this is the big leagues. Okay, here we go.” That was 2019. I joined his team and it was starting the process again because sales in New York, there’s a lot that goes into it here.
There’s a lot of learning, there’s a lot of– you’re dealing with management companies, with boards, with financials. Most of the process here is cooperative. You’re buying shares in the corporation and you have a proprietary lease. You’re the broker to have to explain all this to the clients. I didn’t know any of this, good lesson there. The market wasn’t great in 2019, so as soon as I joined Compass, I was like, ”Oh, I’m a sales agent now. I don’t do any rentals.” I dropped all my rentals and then– Not knowing that it takes months and months, if not years, to actually start the sales process again. Six months go by and I have no money. I’m like, “Oh shit. What did I just do?”
Lindsay: What did I do?
Shane: I know. The market sucks since 2019. It’s really hard. There’s not as much transaction volume. I’m not experienced enough. There’s not enough business to go around and I don’t know how to source that business yet. Then I picked the rentals back up again just so I could survive. Then we joined then another company called TripleMint. We’re going into COVID now and joined TripleMint virtually. Didn’t meet anyone all through Zoom and really took a leap of faith that these were our people who was an amazing decision.
Then I started to get into the sales world where smaller price points for New York, under half a million, get that one done, get another second one done. We’re working off online leads. Then I start to get a referral source coming up who people have worked with me in the past, done a really good job for them. Then that just starts to take off, which I was like, “Okay, I remember this, this was how the rentals worked as well.
Lindsay: You’re back to that momentum. You’re starting to feel that momentum again.
Shane: Started to feel the momentum again. Then I started calling on my landlord relationships and saying, “Hey, you guys, I see you’re doing some sales now as well.” Can I get in on that because you know me and you can trust me.” Sales as everybody knows, there’s no like trust.
Lindsay: Yes. Absolutely.
Shane: I got line with these guys. It’s just a different bracket now. They see me as a rental agent, but now I can come to them and say, “Hey, I’m with this firm. We’re a sales team. We’re a sales firm. Here’s what we’re doing.” Go through the presentation and the pitch and everything. Now they’re impressed because they know my work rate and they know that they can trust me. Now they know that I have the backing of other senior people with me to do that. Then that just started snowballing. Then that actually came into then a huge opportunity, which was a ground up new development condo, ultra premium, ultra luxury, $130 million seller that now I’m the exclusive broker for.
Shane: That’s a snapshot of it. [chuckles]
Lindsay: That’s so cool. There’s something that you said that I want to go back to, because I think, like I said in the very beginning, before we even started recording, you had mentioned that you wish you had had someone to talk to you about what happens. Then you said just a couple minutes ago about, no one ever told me me that it was going to be a grind and that I was going to have to really start from the bottom. Take me back into that mindset and what would you have said? What would you say to someone that maybe is in that position or that’s just starting out? What would be that advice that you wish someone had said to you?
Shane: I don’t think there’s a secret sauce to it. Patience always comes into my mind when I think about the whole process. Nobody ever talks about patience. Nobody ever teaches patience, because everybody wants this instant gratification that, “Okay, I’m in real estate now and now I’m going to make a bunch of money.” The reality is it takes years and years for nurturing them relationships where people will actually trust you with that biggest decision of their life.
I guess the mentality was– I was always really good at like, “Look, I came to this country and came here to make something of myself.” I’d gone from the construction like that job, to get me out of that to go into the bar, got me out of that to get into the real estate. The secret sauce there was like, “Roll up your sleeves and just work.” That has paid dividends to me over the years where I’m coming here to work. I’m coming to this country to work like that. You’re telling me, “Okay, all I have to do is work and I want to work, then that’s great because that’s what I want to do.
Lindsay: Good win. [laughs]
Shane: That’s what I’m here to do, but you obviously don’t get that just because you’re working doesn’t mean you’re going to get paid. [chuckles]
Lindsay: That’s good advice.
Shane: There’s a lot of rejection there. I think through as well on the personal side of things, I’ve always been listening to self-help. I’ve always been listening to podcasts. How are other people doing it? A motto that I always say is, “Every day is a school day.” Every day I am always learning, no matter if I’ve done this thing 20 times over. I’m sure if I do it 21, I’m going to learn something new again, because there’s so many different personalities that we’re dealing with. I’m always interested in learning. I’m always staying humble, checking the ego. I think everybody, especially real estate agents, I was just talking about this yesterday with my sales manager. Ego is such a big thing in this real estate world. Leaving your ego at the door, which my wife has actually done a really good job at that for me. [laughs]
Lindsay: She’s like, “Ah, check it buddy.”
Shane: Yes exactly. I guess the patience part of it and working hard and just trusting the process. You just don’t think that you’re above doing the smaller things going above and beyond. You want people to think of you as that resource and you don’t get paid as being that resource. Eventually over time it does come. If you educate yourself, then people will trust you because you know what you’re talking about. You can’t just say, “Oh, I’m in real estate and I work all over.”
When I got really specific into what I’d done, I picked a neighborhood. I’m that neighborhood expert now. I’ve spent a lot of time looking at spreadsheets on buildings, on what price per square foot is, what amenities does this building have, what are the rules of this building? Then now it spews off me and I know it, and now I’m the expert because I know it. It’s all of that time that I spent that I don’t get paid on, that people forget about. They look at my profile today and I have all these crazy luxury listings on it. You don’t realize five years ago, three years ago, two years ago, I didn’t have any of this.
It’s like everything I’d done back then without getting paid and just having the faith that, if I keep on working at this, if I keep on consistently doing this and training myself and educating myself, then eventually it’s going to come.
Lindsay: I love that. That’s a great message. I’m sure that little Shane would have loved to have heard that message from someone else. I think that that’s fantastic. What is it that you’re focused on as far as your marketing because I know, like you said, you have a great social media presence, you have a great page? You said you’re focusing more in specific neighborhood. What is your marketing mix? What does that look like for you? What are you focused on? What are you not going to get rid of no matter what anyone says because you love it? What are you doing?
Shane: Everything. Everything I can think of.
Lindsay: Everything all the time.
Shane: Yes. It doesn’t stop. I’m a maniac. I lie wake at night thinking how can I get better? It’s obsessive. Video is huge. I’ll never forget. A big piece of this, and I think with video is the fear, which is ego-based as well. That you’re as scared of what other people think. Once you get away from that and you take that out of it, then just don’t give a fuck really. [laughs]
Lindsay: What you just said, I feel like is the first time I’ve ever heard anybody say, that the fear of getting in front of the camera is actually an ego issue. I think that that is brilliant, because I’ve never really looked at it like that. The fear is like, “Oh, but what are they going to think of me?” You’re absolutely right. It’s who cares what they think of you, get out of your own head because you’re helping people. What you’re putting out there is going to help people. Have it in that mindset instead of like, “What is it going to do to you or how are people are going to perceive, who cares?
Shane: The real question is what’s worse? What people think of you? Or not getting paid and not having money?
Lindsay: Louder for the ones in the back, [laughs] because that is the best. I think [inaudible 00:29:21].
Shane: That was always my mentality. I will never forget. If you go way back to my Facebook page, which I’m not really active on, so it’s probably not even that far back. You’ll see my first video and there was over 100 comments on that, and the most brutal comments from all my friends in Ireland making fun of me for being on video. This was the new real estate agent and now he talks like an American because he is lost his Irish accent. It was devastating. I was so hurt by it. What I did was the next day, I made a second video and I made fun of my American accent and there was no comments, and now it’s silence.
I was like, “Okay, now I can go back to doing video.” I didn’t want to do video, I didn’t like video. I was extremely uncomfortable with video, but I had to do it. I wasn’t going into the bars anymore, so I wasn’t doing the networking because I was having my own personal issues with alcohol. How can I get out in front of people that I’m not being a social butterfly anymore and it’s on video and it’s through social media? Then like everything, the more reps you do, the more comfortable you are. It’s like saying anything or doing anything. The more you do it, the better you get on it.
I always say this to my team, it’s like never miss a content opportunity. If we’re doing anything, if it’s an event, if it’s a listing, if we’re going out for a photo shoot today, we’re hiring videographers every single time, because people want to see what we’re doing. I forget sometimes because it’s so normalized going around New York and seeing Central Park of these beautiful listings. Unfortunately, it’s normalized for me a lot of it. But it’s like if I could bring somebody else into that lens, it’s gold. I’ve realized that, and it doesn’t have to always be nice and sexy.
Even the other stuff that’s like, okay, people are paying that much money for that size of an apartment in New York, it’s crazy. The point is you’re getting that engagement and you’re getting your name out there and now you’re being recognized as that person. Video is huge for me. I love it. I enjoy it now. I only love it because I don’t care anymore, which is weird. That was the sort of shift to me, where I don’t like to think about it. It still amuses me. I’ve been doing videos for years now, but it still amuses me where people come up to me who I haven’t talked to in years and say, “Hey, I see you’re killing it in real estate.” I’m like, how the hell do you know that?” I’m like, “Oh yes, them videos. Videos live forever. They live forever as well.
Secondly, I started a team about six months ago and I was so scared about the team and I was so scared of that fear of the expense, listening to the noise of a slow market, listening to the noise of a recession. Not knowing if I have enough money to pay for these people, but I doubled down on myself. I trusted my gut. I wasn’t being efficient with my own time. I was super stressed trying to juggle everything and trying to be everything for everyone, and it just wasn’t working.
I started a team and my first hire was a director of operations who’s been amazing. I didn’t want to start bringing on agents and not having a system for them to go, and here’s the process for them to go. Because I’ve been talking and I educated myself on how other agents and other teams are operating and what they’re not doing right, and what they are doing right. Being on a team as well, knowing the frustrations as that agent and as that team member, how can I bring value to anybody that would want to join with me?
My first hire was, it took me four months to say, okay, I can afford this person. I have enough money there. It’s scary as F. I don’t know if I can continue to pay this, because what am I working for? I want my own money. I’m only starting to make money now, and have nice money. Now I’m giving that away, but got over that fear and got over that scarcity mindset and really committed to that and it’s changed everything.
Then my second hire was a personal assistant, to really organize me, keep on top of everything. There’s so much thrown at me on a daily basis. Like there’s 20 things in my mind and to sort through all that, I need help. Then once I had two people running and operationable, then started bringing in agents, so now I have two agents who’ve been amazing and they can help me then with overflow. One of them does prospecting for me. He’s been amazing. The other is doing my showings and helping me on the sales, and shout out to everyone on my team.
Then the development that I have. I have another agent, Noel, that’s helping me out with the showings there as well and been an amazing partner. Through the whole process, once I’ve got rid of the fear and the scarcity mindset to be allowing me to delegate, then now I am doing more business. Have a thriving business. I’m not doing as much work and I have personal time as well, but I’m able to generate more business because I’m actually feeling better about myself. Knowing that I can actually take on this business, service this business correctly, and delegate it out to whoever I need to.
Lindsay: Then you’re giving back to other people, and you probably see a little bit of you in them, because now you’re that person that’s like training and teaching them. That’s got to be a good full-circle moment for you.
Shane: I’ve been loving the process. My big thing about starting the team and a blocker for me was I didn’t want to give up my time, selfishly. Now it’s funny, and I was like, I don’t want to do team meetings. Anything real estate related go to my director of operations. If you want to schedule something for me now, it’s like I go to my director of operations. I go can we start to do team meetings? Can we like get —
Lindsay: They’re like who are you?
Shane: I know. It’s completely changed. I’ve been really enjoying the process, because I’ve been through it and I’ve been at their stage and it’s really hard. It’s back to the initial. One of the questions you had is the mentality and coaching them through that stay positive, stay patient, just put in the work consistently and it’s going to happen. We don’t know when it’s going to happen and everybody’s journey is completely different. Don’t gauge your success on, oh on year two I’d done this, or year four I’d done this, and if I’m not on that stage then everybody’s journey is completely unique and you have to honor that.
Lindsay: I think that’s a lot of going back to the social media stuff too. I think a lot of agents unfortunately look at people that are doing video and things like that and they’re like, well, I’m not at their level so I can’t do that. It’s like, no, you can do your own thing. You can be your own person on social, you can educate your clients and people are going to react to you much differently than they react to them. You’re going to build your own following. I think that that kind of goes back to that as well. This has been awesome.
I can’t believe we’re at 37 minutes. How the heck did that even happen? That’s incredible. What is your parting words, I guess for the audience of what you want them to take away? You’ve already dropped a few major knowledge bombs, but what information do you want them to walk away with here if it is either words of encouragement or some piece of advice that you haven’t given yet? What is that one thing that the audience can walk away from this week?
Shane: I’m speaking at an event next week and I’m preparing for that. One of the questions was, in a challenging market, what are you doing differently, and what are you doing to create, business and clients and all the rest? The start of that question really bothers me. In a challenging market. It’s only challenging if you listen to that. Create your own market and block out all the noise.
I know I’m fortunate to be in New York and there’s a lot of money around here and there’s opportunities everywhere, but I’m sure in every single ones person’s market there are agents that are crushing it in real estate. How are they successful if it’s a challenge in markets or if it’s a down market? I think we use that as a scapegoat sometimes. Careful what you tell yourself, because it’s going to be true. If you tell yourself that it’s a tough market, if you tell yourself that I’m not good enough, then that will be true.
If you tell yourself that I can create this business, I’m going to be the one, I’m going to be the resource. I’m going to go out there and get it and do it, trust me it’s going to happen. I’m living proof of it. There is nothing special about me, it’s just that I work really hard and there’s no secret sauce. I guess it’s blocking out all the noise and consistently do something over time that’s going to generate your business. You’ll get it.
Lindsay: Be patient. You said before and be patient. Because eventually it’s going to happen if you stick to that schedule of working hard and being patient and blocking out the noise. Just all of that stuff. I love that you just brought all of that full circle. That was amazing. Shane, thank you so much. Like I said, I knew that you would bring a lot to the table here today, and you definitely went above and beyond my expectations, so I really appreciate it. If anybody is interested in talking to him more, he is an open book. I think you immediately responded to my message when I wrote to you.
I’m really bad at where to point on this, but there’s his social media. Make sure to follow him, reach out to him, ask him any questions. I am so grateful that you spent the time with us today. I wish you nothing but the best. Keep in touch with us for sure.
Shane: Yes, I love it. I’ll even open it up with anybody’s ever in New York who wants to see some real estate. I’m always be happy to show people around.
Lindsay: Oh my God, I love that. I’ll be there soon.
Shane: Thank you.
Lindsay: Awesome. Thank you so much, Shane. Thank you all for listening. Please make sure to go and check out all the other episodes that we have because they’re all packed with all kinds of knowledge bombs like he just gave us. Make sure to go and check all of those out. Thank you so much for listening. We’ll see you on the next episode of The Agents Who Crush It in Real Estate Podcast. Thanks so much, Shane.
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