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Lindsay Favazza: Have you Googled yourself recently? If you are in real estate and you have not Googled yourself, I highly recommend that when you’re done watching this video, you go to Google and type in your name. If this is not what’s showing for you, and it’s personal pictures, you at the beach, and things like that, then you really, really should have this. What is this? This is a Google My Business profile. It is a listing page that you can create on Google.

Now, there are some companies out there. I’m not going to mention any names, but there are some companies out there that will charge you and that will make one for you, and they’ll claim to give you leads, and so on and so forth.

After doing some digging, I would say that those are not going to be the most beneficial way for you to get this. I think you should make one on your own with Google. It is free. You just have to know how to do it. What we have done to make this easier for you is we have put together a step-by-step, with screenshots and everything, instructions, exactly how to set up your Google My Business page. That way, when someone Google’s your name, this beautiful thing will populate. Yes, Rosie, good job. You did a great job on this.

You want to have this because it’s not just when someone Google’s your name, but as you get more reviews and as you start to add more to this listing page, just like a social media page or anything like that, you’re going to populate higher in search. You could even, with just a little bit of effort, be populating above your competition in your same town. Now, I think I’ve probably caught your attention, and you’re realizing that you need one of these if you do not have one already.

I’m going to give you the full instructions, because a little word to the wise, if you do put in your office address within your business profile, notice she does not have an address listed here, but a lot of agents make this mistake. They put an office address in and then you are now competing with your brokerage office. You don’t want that to happen because what Google will do is they will drop you both down the rankings.

You want to have this page, but you want to make sure you set it up correctly. That is why I am here today to give you the instructions on how to do that. You’re going to go to, and you will download the instructions right there. Just fill out your information, we will send it to you in an email. That way, you have literally the entire instruction of step-by-step with screenshots exactly how to do this.

You’re going to put in your home personal address. They’re going to send you a postcard for verification purposes only. No one’s going to have your listing of your home address on here as long as you do it correctly. Notice right here, she doesn’t have her home address anywhere. She also does not have an office address anywhere but she does have a radius of where she works.

This shows her territory but without an actual physical address, which is exactly how most agents will have to do this. Unless you have your own office space, you won’t have an actual office, you’ll only have a territory. I can’t stress to you enough how important it is to do it the right way, but once you do have it, I can’t stress enough how important it is to actually have this for your business. Go to and read the full article on how to do this and download the instructions, step-by-step instructions. Thanks, guys, so much. Have a great day.