Setting Up A Google My Business Page For Real Estate Agents

Read the transcript below:

Lindsay Favazza: “Have you Googled yourself lately? If you’re a real estate professional and your search results aren’t showcasing your business, it’s time to set up a Google My Business profile. This free tool is essential not just for controlling your online presence but for boosting your visibility in local searches. A Google My Business page does more than just show your name when someone searches for you; it significantly enhances your visibility, making you stand out from local competition, and it helps you get more leads with the ability to collect and display reviews, update business details, and improve your search ranking. This tool is indispensable.

Many third-party services like HomeSnap may offer to manage this for you at a cost, but setting it up yourself is straightforward and much more beneficial because you will have full control. We’ve simplified the process with a step-by-step guide, complete with screenshots, available at

Setting up your profile correctly is crucial. Avoid common pitfalls like using your office address, which can lower your ranking if it competes with your brokerage. Instead, use your home address for verification purposes. It won’t be public but will define the service area for your business.

Don’t miss out on the chance to enhance your professional image and attract more clients. Visit to download the instructions and start establishing a robust online presence today.”