Anthony: Hey, everybody. I am here with real estate royalty today. This year’s president of the National Association of REALTORS, Mr. Kenny Parcell himself. Kenny, say hello.

Kenny Parcell: Hey, great to be here with you today.

Speaker 1: Kenny’s in town here in Massachusetts. He’s here for our Massachusetts Association installation, and I was blessed with the ability to have Kenny come out to our headquarters and visit here to one of our branch offices in Woburn, Massachusetts. One of the things that we talked to our realtors about that I’m so impressed with and honored to be a part of is the whole Riding with the Brand initiative and promoting the REALTOR brand and this is Kenny’s vision. Kenny came up with this and it’s a big part of the charge that he has decided to put on himself in addition to all the work that he has to do, traveling the country, being NAR president. You came up with this, this is your thing, talk to everybody about it.

Kenny: Well, at the end of the day, the brand is you and the brand is us. Everybody brings something good or bad for the brand. It’s important to be bringing something to the brand. The brand matters and the brand’s important. We’re going to be coming to major states and cities and local boards, coming with the REALTOR brand and what the proposition is for the average member on the street to feel like they’re part of something bigger than themselves.

Anthony: I love it, sir. Thank you very much. Thank you for coming to town.

Kenny: Love this guy.

Anthony: Thank you, sir. Follow the hashtag Riding with the Brand to learn more and to see more of the things that Kenny and all of us that are involved will be putting out. That’s all, folks. Have a great day. Happy home selling.