Posnick's Playbook - Daily Tasks for Successful Agents

Jason Posnick: The most common question I get from agents that I speak to across the country, and this happens everywhere, is, “Jason, what should I be doing every single day, not just to maintain, but to scale and grow my business?” It’s really simple. One of the things with real estate is there’s so much you can do, but there are five things you have to do every day. What are these five things?

Number one is prospecting for new business. Number two is nurturing your current business. As we bring new business in, we’ve got to get the current business we have to the closing table, and hopefully successfully, because that’s where reviews come in. The third thing you’re going to want to do every single day is market research, be it on the MLS, be it physically going out and seeing properties, or be it studying macroeconomic reports. You’ve got to know the market you’re working in.

Number four is personal development. Guys, girls, folks, you’ve got to take care of yourself first. The word emotion, E-M-O-T-I-O-N, drop the E, you’ve got motion. Personally, take care of yourself. Go for a walk, go to the gym, move your body, because how you feel is going to dictate how you talk and how you make your clients feel. The fifth thing is professional development. One hour a day, read a book. Listen to a book. Listen to a podcast. Check out some of the great content here on Crush It In Real Estate, but as you grow your knowledge base, as you sharpen your axe, your business will grow as well. I promise.

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