Opportunity and Goal Setting Season

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Anthony: Tired of all the competition? Are your buyers tired of all the competition? Then my friends, this weekend is an opportunity. That’s one thing I want to talk to you about. Another one is it’s goal setting season for next year. I want to talk to you about that and our 2021 kickoff event. Let’s start with this weekend. It has been a very competitive year. Obviously, inventory’s very low. Yesterday single families in Massachusetts went below 5000 for sale for the first time, I think, ever. I don’t think I’ve ever seen that ever before. We’re checking the numbers, but I don’t think we’ve ever seen less than 5000 single-family homes for sale, certainly not at this time of year before.

A lot of competition. Holiday weekend, people pull back. Less buyers go out and look at properties, less realtors go out and show properties. That’s the time to strike. Get your buyers out there. Doesn’t mean you have to work the entire weekend, but those two or three really serious buyers that are dying to find a property and then are frustrated that they haven’t been able to find one, get showings scheduled and get them out there because there will be less competition, there will be far less multiple offer situations between today and Monday than the last ten weekends or the last six months.

That’s one thing that’s super important. The other one is goal setting. Every year, we talk about goal setting and I usually do one or two videos. This year I’m not doing that. This year what I’m going to do is a whole series of videos on YouTube. Next week, I’ll be announcing this on Crush It In Real Estate right here, probably on Monday, and I’ll explain a little bit more. Look out for that. We’re going to do an entire series. The training that I do for our realtors, for our national training customers, I’m going to pretty much open up for you with short small videos throughout the week next week on YouTube for you to see. If you haven’t subscribed to our YouTube channel yet, you should because we put a lot more videos there than we do just on here.

That’s two things. The third thing is our 2021 Crush It In Real Estate event is going to be virtual Thursday, January 14, at 1:00PM. We have had pre-registration up for a couple of months, we have a lot of people pre-registered, a few hundred, but we are moving to full registration and you will see us start to put promotional videos and different things out about that event. That is an event you want to go to if you want to have a big year. We have several speakers, folks from other companies, people from around the country speaking and it will be an awesome event.

That’s all. Happy Thanksgiving. Enjoy some time with friends and family, although I guess you can’t be with too many people, but still, enjoy some time and enjoy the turkey. Thanks, guys.