NAR President Speaks Out & Hahn Won’t Stop

Read the full video transcript below:

The real estate industry has been under pressure for the last few years. 

Between lawsuits, negative headlines, commission changes, and nonstop online debates, many Realtors feel frustrated and exhausted. But one message is becoming very clear: 

The Realtors who focus on helping consumers will continue to grow. 

That was the main message shared recently by Kevin Sears, President of the National Association of Realtors, in a widely discussed industry article. 

His message was simple. Realtors must keep buyers and sellers at the center of everything they do. 

For agents trying to grow their business in 2026, this matters more than ever. 

The Real Estate Industry Is Changing 

The way people buy and sell homes is changing fast. 

Consumers now have access to AI tools, online home searches, market reports, and real estate apps. Buyers and sellers are more educated than ever before. 

At the same time, the industry continues to face criticism from the media, lawsuits, and people questioning the value of Realtors. 

That is why many real estate leaders believe now is the time to return to the basics. 

Help people. 
Solve problems. 
Build trust. 

The agents who do that consistently will continue to win. 

Why Consumer Focus Matters More Than Ever 

In his comments, Kevin Sears reminded Realtors that the real estate business exists because of buyers and sellers, not because of agents or brokerages. 

That may sound obvious, but it is an important reminder. 

When markets get tough, many agents become focused only on survival. They worry about commissions, competition, lead generation, and market shifts. 

Those things matter, but consumers still care most about one thing: 

“Can this Realtor help me?” 

That is the question every buyer and seller is asking. 

If the answer is yes, people will continue hiring agents. 

Realtors Are Still Extremely Valuable 

Despite years of criticism toward the industry, most consumers still choose to work with Realtors when buying or selling a home. 

Why? 

Because real estate transactions are stressful and complicated. 

People need help with: 

  • Pricing homes  
  • Negotiating offers  
  • Understanding contracts  
  • Managing inspections  
  • Solving problems during escrow  
  • Marketing properties  
  • Navigating local markets  

AI in real estate is growing quickly, but technology alone cannot replace trust, communication, and experience. 

Smart Realtors are learning how to combine AI tools with strong customer service. 

That combination can create massive business growth. 

How AI Can Help Realtors Serve Clients Better 

Many Realtors are now using AI for real estate marketing and lead generation. 

Here are a few ways AI tools are helping agents grow: 

AI for Real Estate Content Marketing 

Agents are using AI to create: 

  • Listing descriptions  
  • Real estate blogs  
  • Email newsletters  
  • Social media posts  
  • Video scripts  
  • SEO content for real estate websites  

This helps Realtors stay visible online without spending hours writing content. 

AI for Lead Follow Up 

AI powered CRMs and chat tools can help agents respond to leads faster, schedule follow ups, and stay organized. 

Speed matters in real estate sales. 

The faster you respond, the more deals you can win. 

AI for Market Education 

Many top Realtors are using AI to explain market trends in simple ways for buyers and sellers. 

Consumers want guidance right now. 

Agents who educate their audience build trust faster. 

The Best Realtors Will Stay Relationship Focused 

One of the biggest lessons from the last few years is this: 

Relationships still matter most. 

The Realtors who stayed connected to their sphere of influence during the tough market are now in the best position for growth. 

If you want to grow your real estate business in 2026, focus on these areas: 

Stay in Touch With Past Clients 

Past clients are one of the best sources of repeat business and referrals. 

Check in consistently. 

Many homeowners who bought between 2019 and 2022 may soon be ready to move again. 

Focus on Service, Not Pressure 

Consumers are tired of sales pressure. 

People want honest advice and real help. 

The agents who listen well and communicate clearly will stand out. 

Build Trust Online 

Your online presence matters more than ever. 

Consumers research Realtors before making contact. 

Use video, blogs, AI powered marketing, and social media to position yourself as a trusted expert in your market. 

Ignore the Noise 

There will always be people criticizing the real estate industry online. 

Successful Realtors do not waste time arguing on the internet. 

They stay focused on helping clients and growing their business. 

The Future Looks Bright for Realtors Who Adapt 

The real estate industry is evolving, but opportunity is still everywhere. 

Consumers still need guidance. 
Buyers still need representation. 
Sellers still need marketing and negotiation help. 

The agents who embrace technology while staying deeply focused on people will have the biggest advantage moving forward. 

AI is not replacing great Realtors. 

It is helping great Realtors become more efficient, more visible, and more valuable. 

Final Thoughts 

The message to Realtors right now is simple: 

Put consumers first. 
Focus on service. 
Use AI tools to improve your business. 
Keep building relationships. 

The agents who adapt to the changing market while staying committed to helping people will continue to grow, even during challenging times. 

Real estate has always been a relationship business. 

That is not changing anytime soon. 

Anthony Lamacchia:

NAR President, Mr. Kevin Sears, and one of our own here at Lamacchia Realty comes out with a very detailed article, a little bit hard-hitting in some parts, talking to realtors about keeping the consumers in the focus. And you can see the title right here in Inman, NAR, president As realtors, it’s critical to remember who we, according to NAR President Kevin Sears.

Realtors have a profound obligation and responsibility to put clients’ interests ahead of our own. Okay, so I read through the article yesterday this morning. I read it in great detail and I liked it. I liked it. A lot of the things he said, but the notorious, famous, famous to nobody, right? The notorious real estate gaslight, Mr.

Han. I think he’s in Vegas in a, in a bunker somewhere, just writing bad press about NAR all the time. He came out and he had a, I mean he lambasted [00:01:00] realtors and Kevin, and I’m gonna go back to that, but let’s first go through what Kevin said, and I’ll tell you what I love and I’ll tell you some parts that, eh, I think he might have been a little tough.

Um, as the president of the National Association of Realtors. I’ve been to nearly every state to meet with realtors, local business leaders and policy makers to discuss how the practice of real estate in this country is changing. He goes on to say other things, and then increasingly the conversations are too focused on what changes mean for us agents and what they mean for our business.

And brokerages. Okay, so he’s pointing out that there’s a lot of talk like that lately. How could there not be when our industry is constantly under constant attack? But let’s keep going. He says, we must remain focused on doing right by home buyers and sellers because in a free market, the businesses that thrive are the ones that best serve the customers well, of course.

And that’s obviously happening. Realtors [00:02:00] are still ex, I mean, I don’t even wanna say relevant, they’re still an integral part to 90. What, 5% of transactions, residential transactions? Na uh, nationally, two years ago when this whole scam started, uh, the lawyer was on TV every day talking bad about us. The fake, um, horrible reporter there at the New York Times writing bad reports all the time and saying things that literally weren’t accurate.

Nothing changed. Everybody was still calling realtors to buy homes. But let me go on. Um, Kevin goes on to say, you know, however, too many in the industry think, uh, they’re the economic engine and wealth creator. They aren’t. In actuality, the economic force behind our industry is the millions of home buyers and sellers we represent.

True statement, uh, the realtors we serve. The industry is not built for real estate professionals. It’s built for home buyers and sellers. Good statement, and he’s basically, throughout this article, I get a vibe. I didn’t talk to him about this before. I did not proof it [00:03:00] before. I get a vibe like that as president, he’s kind of saying to everyone in the industry, certainly the realtors, Hey guys, let’s, let’s turn the page.

Let’s get back to just worrying all the time about the home buyers and home sellers, which is. Totally fine. Uh, he, he points out it, it’s why the realtor has such a trusted place in the transaction and in the community, and there’s many other things said. There’s talk of the code of ethics and the NNAR.

We know that when transactions are tailored to consumers, realtors, the industry and the economy succeed. And that’s what’s happening most of the time. And that’s why I’ve been troubled. He says. That the conversations in industry are moving away from home buyers and home sellers. And then he goes on to say, and that’s why we as realtors will put home buyers and sellers first.

So at the end, he makes sure to say, that’s why we as realtors will always put home buyers and sellers first. So he as president [00:04:00] is. Doing a little bit of a reminder to all the realtors out there. When I received this article yesterday, I forwarded it to our whole company and I said, Hey, look, our own, uh, Mr.

Kevin Sears, NAR president, is putting out some good words, some reminders, some uh, maybe you could call it in a way, reassurance, right to the public. I mean, he’s saying this, knowing that with his microphone, it’s not just gonna go an Inman. And it’s not only. Uh, viewers of Inman that are gonna see it.

There’s several others that are going to read it. So is some reassurance to the public. But Mr. Negative, Mr. Gaslight, Mr. Let me take something, blow it totally out of context and try to embarrass someone. Mr. Robbie Han, who has never done anything positive for the real estate industry. I heard he is trying to build some app.

I heard he is trying to take MLSs out, although. Some MLSs have been paying him for years to do speeches, although I heard that substantially decreased. I don’t understand, [00:05:00] in my opinion, why it wouldn’t be totally gone, why any realtor would want to take their dues and have them go toward someone who hates the industry, hates realtors.

And the last time I said that, he said, F you to me on a screen. Okay. On a, on a, on a podcast. And that I think was right after. I did a video showing him, essentially admitting that he was completely and entirely wrong last year when he tried to say to the whole industry that I committed a criminal activity, which would be, uh, pushing people to steer.

And that’s what set me off a year ago. This doesn’t set me off quite as much, but it’s certainly frustrating to hear things like this ready for this. So he puts this out. He shows a picture from, you know, the early 19 hundreds I think it is. So this is a guy who always says NA r’s too far behind. They’re, they’re, they’re too stuck in the weeds from years ago.

And then he does a whole history lesson from an NAR convention in 1916. But listen to what he says. If anyone needed [00:06:00] evidence that NAR has utterly lost its way that realtors don’t know where they, where they come from, who they are, and what makes them realtors in the first place. We now have the president of NAR telling the world that he doesn’t know either.

Now, Kevin is a gentleman, okay? He is a complete gentleman. I’m not as much of a gentleman as Kevin. So Kevin reads this. I asked him in an email yesterday. I forwarded it to him. I said, here goes Robbie again, and replied in very classic Kevin Fashion, just simply said something to the effect in his response of, all I will say is.

I’ve never in all my years heard from Mr. Hanh, and I don’t know of anyone in NAR that has recently heard from him. Why does Mr. Hanh do this? Mr. Gaslight, he does this because he doesn’t actually want to have a conversation with people at NAR. He doesn’t actually want to try to provide some constructive feedback, as I even did [00:07:00] in this video a little bit.

There’s a couple statements in here from the president that, eh, they’re a little tough, but you know, he’s. Also in this, his whole life has been consumed by the industry getting attacked, and he’s constantly, every day talking to people who are dealing with it and who are naturally have a little bit of survival going on in their heads.

So Mr. Hanh doesn’t say, let me actually reach out to Mr. Sears when Mr. Sears has told many people. I’d be happy to talk to Rob Han. He’s not willing, Han’s not willing to do that. Why? Because it’s easy to hate from afar. And in the great words of my beautiful, wonderful grandmother who raised me, it’s hard to hate up close.

And our president, Sears, coming to the end of his term in about a month, month and a half, has done a phenomenal job putting himself out there to the industry. He’s gone on every stage. I distinctly remember being in Arizona with him a year and a half ago. He went on the T 360 stage, he went on the husing [00:08:00] wire stage and he, I mean.

Essentially took verbal bullets and looks from people in the crowd that were very angry. And this was about six weeks after the settlement came down and he went in each room and he faced the music and he explained, and he said, I apologize to those that are over 2 billion. Okay. Wasn’t totally what everybody wanted to hear, but by the time he left those rooms, people were walking up to him.

There was a line of people shaking his hand. There was a line of people. Uh, thanking him and saying, you know what? I don’t totally agree with you. I don’t agree with everything that happened here. I’ve said I don’t agree with the way the case was handled. I think we fought like wimps, but Mr. Sears came in after.

So despite all of Kevin’s hard work and despite him putting out a pretty honest article from his opinion and sort of working to remind the industry, Hey guys, enough, talk. Let’s move on. Back to all consumer. Instead of Mr. Harn saying, [00:09:00] Hey, Kevin’s accepting a little bit of accountability, he’s reminding his members, um, of what’s important.

He’s providing some reassurance to the public. He instead comes out and completely and totally attacks him with this horrible statement. I mean, read the end of it again. We now have the president of NAR telling the world. He doesn’t know either. Mr. Han, I can assure you that Kevin and his family, Kevin, mentions his dad in here who is my favorite Sears, okay?

I can assure you that Kevin and his family have done more for the real estate industry in the last 50 years, okay? Than you could ever do if you lived 200 more years with your negative articles. I wanna go on and read more of what Mr. Han said here. Now, right after this is the statement after. Now those of us, he says, us in the industry can read between the lines and see why Kevin Sears felt the need to write this parentheses, or have his [00:10:00] PR team write this for him.

I mean, constantly with the Barbs 100, constantly, as I said Rob, if you live 200 more years, you couldn’t do as much for the industry as Kevin has done even in the last two years. Even in the last two years, nevermind his family and everything they’ve done for real estate and all the involvement they have in many, many, many, many, many different ways that I’m not getting into on here.

So I want to just point out, I don’t understand why anyone would do podcasts with this guy. What has he done? Can someone please explain that to me? Has he ever been a realtor? Not that I know of. Has he ever been a closing attorney? Not that I know of. Has he been a plaintiff’s attorney against the industry?

Not that I know of. Been a defendant of the industry? Not that I know of. What is he. What has he ever done? I asked him in Twitter last year, we had a little bit of a Twitter war and then he blocked me like a baby because he can give it out all the time, but he can’t take it. And I know that there was a mutual friend that said to him, [00:11:00] Rob, you’ve been throwing grenades around this industry for 15 years, and you finally ran into someone who doesn’t just pick the grenade up and throw it back, but sends 10 more nukes.

And that mutual friend was talking about me. And that is the truth, Mr. Han. So. That’s all I have to say. Kevin, I think it was a good writeup. I think you had good intentions with it. I think it had a lot of great points. Maybe a little tough at some moments, but big deal. The overarching premise was to tell the industry to turn the page, get back, to focus in on the consumers.

And let’s help people. And that’s what the message was about, and I applaud you for that. Thank you all. Good luck. Continue to watch, crush It in Real Estate. Mr. Hanh, I know what you’ll do. You’ll continue to write complete garbage, so keep it up. You only embarrass yourself and create more haters. Thank you.

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