Anthony Lamacchia is the Broker/Owner and CEO of the Lamacchia Companies: Lamacchia Realty, Lamacchia Property Management, Lamacchia Development, and Crush It In Real Estate. 


Anthony Lamacchia

Currently, Anthony spends his time managing the companies, training agents and strategically planning for the future. Given the size of the Company and its rapid growth, he spends most of his time working with Lamacchia Realty and with his Leadership Team, as their work feeds into all other Lamacchia brands. Anthony is considered an industry expert, having done hundreds of television appearances on the local news and many speaking engagements at national industry conferences, including the National Association of Realtors Annual Conference, Zillow Conferences, Inman News Summits, RIS Media and more. He is completely obsessed and passionate about providing all agents and employees in the Company with top-notch technology, tools, systems and training to excel in their careers and grow their businesses.

Lamacchia Realty launched Crush It In Real Estate Training in 2012, a program for agents that provides ground-level training conducted by Anthony and other trainers in the company.  Crush It In Real Estate Trainings are constantly updated with tactics and strategies that are applicable to the current market trends with the ever-evolving Real Estate industry at hand. This program is highly recognized on a national level and has increased business of company agents at an exponential rate. Lamacchia started Crush It In Real Estate to provide training to both Lamacchia Realty agents and agents across North America. Hundreds of companies have purchased training, providing their agents with the training and tools to grow their businesses as well.

Anthony is very involved and passionate about advocating for homeownership, real estate development, tax policies related to real estate, and fellow Realtors®. He has traveled to Washington, D.C. multiple times to meet with both members of Congress, members of the Senate, and various regulatory agencies to defend homeownership, distressed homeowners, and mortgage lending.

Anthony serves on many committees and groups within the REALTORS® organization on local, state, and national levels. He has been a member of the Massachusetts Association of REALTORS® Board of Directors since 2013, served on the Government Affairs Committee since 2012, and served as Chair of the Committee in 2018.  Anthony is currently Vice Chairman of the Conventional Lending and Finance Committee for the National Association of Realtors. In addition, Anthony is a President’s Circle member of the Realtors® Political Action Committee, which gives financial support to members of Congress who support real estate causes.

In 2018, Anthony was nominated for Inman’s Most Innovative Broker-Owner due to the Crush It In Real Estate Training Program and the growing online platform of how-to videos for real estate agents. Anthony is often featured on various Boston TV News stations, and in newspapers like the Boston Globe as a Real Estate expert. He is also regularly interviewed and included in other national media outlets including the Wall Street Journal and the Washington Post.

Anthony Speaking Highlights


crush it in real estate logo