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Anthony Lamacchia: Masks are back, my friends. Safety concerns are back. Fears are back. It is what it is. Anthony Lamacchia here with Crush It in Real Estate. We are now at the point of the year where Labor Day is behind us. In the next three or four weeks, you will see a lot of homes listed, a lot of homes listed. Now, will it be as many as it would have if this damn variant didn’t come back? Probably not. That’s why I think that multiple offers and things like that will continue here through the end of the year. Obviously, they’re lighter, and there’s not as many as there were back in the spring and the winter.
Here’s the deal though, my friends. This is what I want to talk to you all about. Just like I did 18 months ago when COVID started, but now I want to emphasize it even more. Remember, part of the reason our inventory went so incredibly low, a big part of the reason or at least what started it was people having safety concerns, sellers saying, “I don’t want people in my homes. I’m not interested in people coming in my homes.” That is up to us. If we are projecting safety, if we are saying, “Yes, masks are necessary, and I will be making sure that people wear a mask when they come in this home.”
Look at Boston. 10 days ago, City of Boston said masks are necessary in all indoor spaces, so did in several other cities and towns. I’m sure our state will, at some point, if they haven’t already, but it’s coming back. It’s not going to be here forever, but it is what it is. We need to be realtors. We need to be safe. We need to project safety, and we need to work together, support one another. If showing instructions say that a seller requires masks or a seller requires gloves or booties or whatever it may be, go along with it.
Think about new construction. For years and years and years, when I’ve gone into new construction properties, people have asked me to put booties on or things like that. We all do it. We all go along with it. Don’t fight this. Sometimes what people are doing is they’re letting political beliefs get in the way of their judgment. Put politics aside, put personal opinions about this aside, and just do what’s best for your clients. Do what sellers are asking. If we’re all doing what sellers are asking, more sellers are going to list their homes. Our buyers are going to have more choices . Tell your buyers and tell them in a very firm fashion that if they come to see a home, they had better have masks.
Now, you realtors, you ought to keep some in your car. Some realtors, some of the best agents I’ve seen in my company, the back of their car looks like a PPE stock room. There’s so many different things in there, but it’s critically important. You have to make sure to do that. We have an obligation. We have a duty as realtors to do what’s best whether we like it or not. We have to make sure that we’re taking care of buyers and sellers. Let’s do that. Let’s work together all through this fall so that we can finish the year in a strong manner and so that our buyers and sellers can achieve their goals. Thanks, guys. Happy home selling.