Anthony: Hey, how are you? Oh, I’m good. I’m good. I know. I know. Listen, sorry. It’s been a busy few weeks. I’ve been tied up but wanted to give you a call just to let you know we’re going to need to make a price adjustment on the property. That’s why it’s not selling. I know. I know it’s frustrating. I know. All right. Thanks. Have a great day.

We all know that doesn’t happen, folks. That conversation that I just acted there does not occur. It is not that easy to get a price adjustment, and many realtors are struggling with them. One of the top things searched in Google is, “How do I get a price adjustment? What do you tell a home seller when their home is not selling?” and all these other things. Folks, for those of you that are new in the business, you have a rude awakening coming because you haven’t had to work a seller. You haven’t had to work an active listing because everything has been selling like this, and that is over. Over. Folks, getting the price adjustment starts before you list the property.

Being in contact, setting expectations. Once you are listed, you need to work your listing. You need to be in touch with your seller. Often you need to educate them. Talk about showing feedback with them. Send them things that are going on in the market. Perhaps send them negative news articles so that they see the entire market is affected, not just their home. If you don’t play your cards right, you will be a zero. Be in touch with your sellers. Educate them. Show them updated comps in the neighborhoods. Stay in touch all the time, and you will get your price adjustments most of the time when necessary. That’s all, folks. More to come on this topic. Happy home selling.