Leading with Vision: How Federico Creatini Blends Creativity and Sales Mastery

Transcript

Federico Creatini: Join a team, get mentored. Join a team, get mentored. All the time we’re doing this for as a business. Most agents are looking at like, “What is my commission, and what is my percentage of that commission?” If I could do it backwards, I’d give 90% of my commission to that agent to learn exactly how to do it. I’d keep that 10% we’re paying for education, but then when it comes to a business, you’re not okay to partner up with somebody that’s going to show you the rope, so get on a team, get on a brokerage that really is aligned with your goals that can basically say, “Yes, I believe in you. I can take you by the hand, and we can do this together, and I’m going to show you every step of the way.”

[music]

Lindsay Favazza: Welcome back to another episode of Agents Who Crush It in Real Estate. I’m your host, Lindsay Favazza. Today, we’re launching the very first episode of season five. I have an incredible guest who is making waves in the luxury and investment real estate space. Federico Creatini is a high-performance real estate advisor and the founder of Creatini Group, a powerhouse team specializing in luxury sales and investments. With a career spanning over 15 years, Federico has mastered both traditional and cloud-based brokerage models, growing his team across multiple States from Rhode Island, all the way up to New Hampshire.

His team isn’t just selling homes. They’re delivering strategic solutions for homeowners from direct-to-seller offers to home improvements that maximize value. Federico has built his success by thinking outside the box, leveraging modern marketing strategies and scaling in a way that keeps him ahead of the competition. If you’re looking to learn how to grow your real estate business and dominate your market, you are in the right place. Get ready because Federico is about to drop some serious knowledge bombs. Let’s get into it. Federico, welcome to the podcast today.

Federico: Woo-hoo. Thank you. Happy to be here.

Lindsay: For everyone listening, we just recorded for about 10 minutes, and it wasn’t actually recording. We’re going to dive right back in, and we’re going to start right over so that you guys can actually hear this episode. It’s never a dull day here at Crush It in Real Estate.

Federico: I think I was saying something along the lines of like, I am so excited– I was thrilled that I didn’t know it was the grand opening to your season. I’m the premier guest. I love it. Thank you so much.

Lindsay: You are the first guest of season five. We had a little hiatus for about a month due to a multitude of reasons, but for the most part, we are just so excited to get back into May and start the year upright. Season five, 2025, let’s go. Federico’s the first one. I love it.

Federico: Awesome.

Lindsay: What better way to kick it off?

Federico: Yes. Excited to be here. Great introduction. Thank you so much.

Lindsay: Let’s start from the beginning. How did you get into real estate, and what is your backstory that got you to this place today?

Federico: Yes, so just over 15 years ago, I got my license, and the reason I got into real estate mostly was because I have family in the business. I did the traditional way at the time in Boston. You start as a rental agent, then you move into a buyer agent. The typical model play, eventually you have a large network, and those buyers, they eventually sell. That was what I was told. That’s what I did. I did that for many years. Eventually, through the time– All right, let’s just leave it at that.

Lindsay: Yes.

Federico: Yes.

Lindsay: Then you reset a little bit. You had family, you reset, you took a little step back, you had some other things going on.

Federico: That’s exactly it. After that–

Lindsay: How do I know this? I don’t know.

Federico: How do you know that? You’re just reading my mind.

Lindsay: We’re going to have so much fun with this. [laughs]

Federico: Oh my God. I love it. Yes, no, after some time, life got really busy. I had at a point where I had a video production studio. I was doing sales and rentals still. We had a baby coming on the way and also had my insurance license. Something had to go. I decided, well, the real estate is something that I can easily start and stop again. I put my real estate aside on pause for some time. I think a lot of agents have been through that or going through that, or thinking about doing that. It’s a great asset to have because I think you got your license, and a lot of people might say, “Well, yes, it’s not what I imagined, but it’s great.”

There were some years where I took a really nice income just because I had that referral. I represented that buyer, or I got a massive discount on our purchase that we bought ourselves.

Lindsay: It’s great to have and then use it when you can.

Federico: That’s right.

Lindsay: Then when you do dive in, you got to dive in because then you’re going to need to make those big commission checks that we talked about that you’ve got.

Federico: That’s right. At some point, our kids got older. I let completely go of the video production studio, and I really wanted to dive back in. When I decided to come back in, I completely looked at it at a different angle and decided to create a business plan and follow the listing strategies and the listing marketing that really gets the control of this business and the biggest leverage.

Lindsay: We had talked about this before, but the background that you have lends itself to being able to come in and do what you’ve done in real estate, because you would talk to me before about the fact that you weren’t just an entrepreneur, but you were a innovative entrepreneur doing things that other people hadn’t done. You were one of the first drones, and you said you were welding things together. That’s crazy to me. I can barely tie my shoes, nevermind build something. Don’t even ask me to.

That’s incredible experience that led you into being that entrepreneur that had that mindset. You would also mention someone from your team that I would like for you to mention again, because I feel like there’s a lot of backgrounds in this industry that lend itself really well to coming into real estate. No one comes into real estate straight out of high school. It’s very, very rare. They don’t say like, “I want to be a realtor when they go to career day.” They think that after the fact. They come to this business with some core values and instincts. Why don’t you tell us a little bit about the gentleman that’s on your team right now?

Federico: Yes, no, that’s great. Exactly what we were saying. You said we have a lot of people in this industry that have gotten their drive because they come through some sort of complete– either it’s entrepreneur or some sort of difficulty in their lives. They went through those struggles, and they learned from that and created this. The other side is that anybody can really do this if you have the drive and the commitment to it. One clear example is Eduardo, that just joined my team. He got his license just two weeks ago, today’s like on the dot, and he has already has two listing appointments. One was today.

Lindsay: That is crazy.

Federico: Yes. One was today, and we can dive into that because, yes, he’s willing to hear an offer. Then another one on Saturday. Two listing appointments, and he’s just onboarded. He’s taking my 15 years of experience, and he’s like, “I want to do this. I want to do this.” I said, “No, we’re going to focus on this. Here you go.” He’s willing to make the effort. The reason why we even met is he was door-knocking. He was a solar guy door knocking, and he were just talking shop about my panels. He was just curious. Then, of course, I followed up with this guy and I said, “Hey, you got to get your license.” He’s like, “Yes, I’ve been thinking about it.” Here we are.

Lindsay: Everyone has that person in their story that push them into the direction to getting into real estate. Like I said, I’ve talked to people that are teachers and they’ve had someone that’s told them, or I’ve talked to a lot of people that were bartenders and they had someone that would come to their bar that was a real estate agent and they’d be like, “You’d be great in real estate.” There’s always someone like that in someone’s story. Did you have someone like that for you? I know your mom was in the business, but was she pushing you into the business, or was that something that you saw her and you thought, “I might want to do this,” or was she instrumental in pushing you to do it?

Federico: No, I had friends that actually were also in the business at the time. It was a collaborative effort between hearing other people’s experiences, meeting different people in the business, and saying, “Yes, this is something that I really want to do.”

Lindsay: How cool that you get to now be that person for someone else.

Federico: That’s right.

Lindsay: Two weeks? He’s going to think that that’s how this goes. He’s not going to know what to do when he has a lull because he’s going to think that just like every week you get a listing.

Federico: Oh, he’s never going to have a lull. You don’t need to, there’s people a listing a day. You don’t need a lull. A lull I think is somewhat self-generated.

Lindsay: I totally agree with that, my friend. I totally agree with that. All right, going back to you. I think that this is where we left off anyways is the fact that how you started the group, because I want to know how you went from, you were doing the rentals, then you got into dealing more with listings. Then, when did you finally say, “You know what, I need to start a team.” You had said that, being an entrepreneur, you’re always looking for that next step. How did that next step come for you?

Federico: Great. One of the things that I did, which I didn’t realize at the time, I was so busy with my own business. I was actually proactively thinking I needed to grow my team, but what I had done is created a modern team without even knowing it. A modern team is essentially you have a TC, you have an admin. You have an ISA, inside sales agent, that’s calling for you. You build all this before you hire another agent. I created all that, and at the same time, I really wanted to hire other folks, but I never proactively recruited, actually just about anybody. You could say a lot of them, it was a recruit, but it was–

Lindsay: It wasn’t a normal recruit.

Federico: Almost every single person in my team is either I did a transaction with, it’s been organic. I think that’s the best way to grow any business is through an organic growth. Yes, we had this modern team, and I was working closely with investors and build a team up to where slowly, I had a wonder in the Cape where I had some listings out there. I had some foreclosure listings, and he came in and helped me with a lockbox situation. He was in a different brokerage. I’m like, “I really need help. You have to wait. We have somebody coming in.”

He’s like, “Let me help you out.” He was very proactive. I love that, somebody coming in, being super proactive, and helping us out. He came on onto the team. Now we can actually fully service the Cape.

Lindsay: The cape too, that’s awesome.

Federico: Yes, even though I think one of the things that really helped me out here, which I didn’t really think, is that when you work for a larger company, it’s so much easier to leverage that company. It’s not about the size of, or monetary if they’re nationwide, but if you have a really good footprint, you can collaborate a lot with a lot of agents. If somebody’s here and how can you take a Cape listing? That’s clear. I have Cape agents over there that can do showings for me, that can help me out with everything. Yes, you can really service the entire state if you do it correctly and you have the right operations.

Lindsay: Yes, so what does the team look like today? What does it consist of?

Federico: Yes, so we have eight agents, including myself. I’m still active, and we have an admin, a TC, and an ISA.

Lindsay: That’s perfect. That’s amazing. What do you do to help grow them, help train them? Do you have a specific amount of time that you designate to helping and training them, or what’s your training focus like for them?

Federico: Yes, no, that’s great. By the way, just the admin side, we just are rehiring a new admin. I should note that. Right before we got into the call, I had a few other interviews.

Lindsay: This will launch next Friday, so by then.

Federico: By then, she’ll already be hired. Otherwise, if there’s an admin out there looking for a job, hey, we’re looking to hire.

Lindsay: Yes, I love that.

Federico: Yes, we have multiple weekly meetings. I am available to do any three-way. I am really focused on the sales part. I leverage eXp. By now, I’m big enough that I could get my broker’s license, do my own broker boutique, whatever, and I leverage it. I’d rather leverage, grow the team, and focus on sales, what I like to do, and still have time to see my family and wife, and everything. Yes, it’s a good goal. Essentially, right now, we’re mostly available outside of our calls.

I’m also available for all my agents for three-way calls. If they have that first listing appointment, or it could even be the fifth, if it’s complicated, or there’s something, I’m available for that. I’m also, I will go to their listing presentations. I will present with them, especially in the beginning. I’m very proactive when it comes to sales things. Anything that’s administrative, anything that is outside of a sales operation, I’m going to either outsource it to our admin, to our TC, or to the brokerage.

Lindsay: I love that. I want to switch gears. Now we’ve talked about your team. I want to talk about you and the group and how you market yourself, because I feel like this is an important thing for agents to hear, especially someone that’s maybe listening, and maybe they do have an admin, or a TC, or one person that’s helping them out, but they want to get to where you’re at with agents on the team. I want to think about, what are the ways that you market yourselves to be able to drive leads into your group? What has been some of the most successful things that you guys have done?

Federico: Yes, so first of all, their goal should never be, I want to hire eight people. There’s people that are operators in this modern team structure that are crushing teams that are 30 or 40. Last year, out of eXp, we have over 1,000 agents. Last year, when I was by myself, I counted as a team, even though I was by myself. I was in the top 10 for almost the entire year. I was number one for the first three months or something like that. There were teams that have 20, 30 people. I think number count is something that we do with same things with transactions. I want to get to 50 transactions this year, or 10 or 20.

I would rather have one transaction that gives me the same gross commission as all those 20. All day, I’ll take that. Maybe we can divide it into three or four or five, whatever it is. I just wanted to–

Lindsay: Yes, I think that’s really good advice. The numbers matter.

Federico: Right, and the quality, not the quantity.

Lindsay: Exactly. What are your marketing strategies that help you get to where you need to go?

Federico: I think everybody needs, always in any business, a unique value proposition. How are you setting yourself apart? When you’re approaching anybody, you should come in with something that is very unique. At least it sets you apart, that does something better, that adds an extra layer. What we’ve done is come in with a direct-to-seller marketing approach. We’ll market either through social media, through postcards, through all the normal channels, cold calling, whatever it is.

There’s nothing novel about that. What really sets us apart is that because I’ve started doing investing myself, I worked with an investment team that did multiple transactions a month, I know how to underwrite a property. I know the background of what actually happens on and off market into most real estate transactions, where I think what people are seeing is just the iceberg. It is that finished product. It is that house as is. They’re not really seeing how that became one to the other in all the multiple ways, because it’s not A and B.

You can have an alphabet worth, or potentially even more of how to architect a deal, an underwriting a real estate deal. That’s very exciting. Having that knowledge and that expertise really set me apart in the sense that I can go to a seller and have a conversation where I can say, “Listen, I know you’re probably getting off market offers and we can provide that as well. If you’re looking to get a direct offer, we’ll buy it as an investor. We won’t be an agent at that point. We would always highly recommend that you go on market.” We can really, black and white, let them know how much they’re going to be losing out. I think we had a little bit of a conversation about the off markets before. Right now, it’s really a highlight. We’re in May of 2025, and if you–

Lindsay: It’s a controversial topic right now.

Federico: Yes, I love it. You’re always going to have off-market properties. It’s just always going to happen. Whether a brokerage decides to get involved or not and help that client, it’s up to us. Because let’s just say you inherit a property. It’s from your uncle, and you didn’t have close ties relationship with them. It’s a complete mess. He’s collected things for over the last 50 years, and it’s really a teardown. There’s a lot of personal values from your family and whatnot. You don’t want to just hire a realtor, list it as is, and have all this exposure that is emotional negative exposure to your family, your neighbors walking in. For somebody like that, an off-market seems like a very good option.

Lindsay: Of course.

Federico: Right? Is that the only option? Is it listing it as is or selling it to an investor? What about getting an off-market through a brokerage that can manage a lot of investors at once, getting that price to go higher than if they’re just getting that direct approach? If I’m an off-market investor, and I know some of these guys are putting over 100,000 a year, some even more than that, or I should say that sounds dumb, but multiple six figures, I should say a year of marketing just to get to the off-market. Do you think they’re going to be able to pay the most in the off-market? They have a huge marketing cost. How did they get to you to begin with?

You’re paying for that one way or the other. That person needs to then get a profit when they sell. Their margins are tight, and they can’t pay the top dollar. It is what it is. You have to have that conversation. What we are able to do is provide multiple solutions by saying, “Listen, we can buy it directly. We would recommend probably doing clearing because I have the contractors. I have the experience, people that can do this at a very cost low effective boots on the ground that will do it hourly and clear everything out cheaper than 800 junket or whatever other resource you have to remove your things. Do a fresh coat of paint.”

We can even do an entire flip for the client essentially. We can do the minimum, the maximum, and list it on the market. We provide a very tiered based on their goals, based on their goals, their goals. If they don’t have a rush and they don’t mind waiting, we have done months worth of work into a client’s house and then flipped and they have had six figures plus worth of equity. I call it hidden equity, so they have this equity, which is on market as is right now. Then they have this hidden part that you can unlock.

Lindsay: In the beginning, I had introduced you as a high-performance real estate advisor. I think what I’m hearing from you is it’s not just sitting down with a client saying, “Yes, let’s list your home,” or pushing them in to do that, because that’s just like the easiest thing to do. You really are advising them, and you’re giving them options that even some other realtors couldn’t provide because you have this background knowledge, this investment knowledge, all of this that you’re bringing to the table. That’s really where your value proposition is that it’s not just about a transaction. It’s about really advising them on getting the most money for their property.

Federico: Yes. For me, my integrity is the number one thing. We are a five-star-rated business. We wish to continue it that way. For me, it’s having that conversation and saying, “Listen, there’s pain versus gain. Here it will be much easier for you. This is going to take a lot longer.” I’m transparent. I give all the cards out. “Here, we’ll probably make more money. Here, you’ll probably make more money. I don’t care. It’s fine if we shake hands, if none of these options work out for you. You were in Salem, and you want to list with Mr. Salem because– that’s totally fine. Let’s shake hands on it. I’m going to give you my unique value proposition, and you decide. You decide.” I’m very non pressure about the situation and give multiple solutions to the client.

Lindsay: I love that. Talk to me a little bit more about off-market. You talked about how you educate them on what things that they could have. What would you say is the percentage of deals that you do off market that you’ve done in the past? Because, like you said, it’s a very hot topic right now. I feel like it’s something that more people need to understand what the reasoning is behind it. What are your thoughts on this whole thing? I think it’s probably even a better question to ask you. What are your thoughts on this whole debate? As you mentioned, it’s important to give them options. That’s really what’s necessary. Why don’t you give me a little bit of your mindset on this whole thing?

Federico: Yes, no, I appreciate that. Going to market is ultimately the best thing for the client always.

Lindsay: Hands down.

Federico: There is no doubt about that. However, I’m afraid that if you only push clients to saying, “I’m only going to work with you if you put this on the market,” I feel that a lot of folks, like I mentioned, let’s just say you had inherited that property we just talked about. It’s all these headaches. I’ve dealt with breaking seawalls, major six-figure expenses, it could be anything. You’re dealing with headaches. That person is going to ultimately have to decide, “Do I go with that lowball offer that I got through some random person giving me a call? Or do I go with somebody and listed on market? Or is there a middle ground where I have a professional that I can trust? I want my privacy.

I don’t want my uncle stuff everywhere. If they can get me a deal better than the off-market platform and net me more money, why isn’t that an option?” That should be an option always. As long as the agent is very transparent and saying, “Listen, I’m going to do the very best. We’re limited still. If you’re talking to me, I would still recommend why don’t we just clear everything out? They’re going to dump it anyways. Who’s paying for it?” You’re paying for it anyway. It’s either going to be–

Lindsay: You’re going to pay for it by not getting that equity.

Federico: Exactly. They’re going to be paid probably tenfold at closing if they don’t do it themselves. Let’s just do it. We’ve done things where we clear things out in a weekend. Trucks are coming in and out, or dumpsters are coming in and out. It’s great. I love stories. I have one example where we had this client where they were getting offers at 1.3, 1.4 off market. We went in there. The Zestimate was 1.5. It wasn’t. It was like very old lady. Lindsay, knock, knock.

Lindsay: Hello. Who’s there?

Federico: Who’s there?

Lindsay: Who’s there?

Federico: Old lady.

Lindsay: Old lady who?

Federico: Why are we yordely, yordely hee-hoo? Sorry. Dad joke. I had to throw it in there.

Lindsay: You had to do it. You’re a dad.

Federico: I did it at the listening presentation. I kid you not. She trusted me after that.

Lindsay: I love it.

Federico: All right. That trust paid her off tenfold because we were talking about Zillow 1.5. I did the numbers, and I said, “It’s 1.4. We can probably get you 1.5, maybe a little bit higher. However, we need to stage it.” I told her the end buyer could be a developer, and it could be this, and it could be that. We don’t need to go crazy and do new things. It’s Cambridge. We can dive more into that if you want. I knew the market there. I said, “Listen, probably the most likely thing that you should do is just clear everything out as the two families that invest into one showing unit. We don’t even have to show the other one. Put the money in there.”

We did a clear-out. We painted it. Recentered the floors, staged it. It looked very attractive. Very, very little. It was not. It was under 20. I think she was getting quotes from other vendors, which would take much longer, and they were 30, 35 net the whole thing. We did it. We got it done within a week. Two weeks later, we’re on the market. First weekend had multiple offers above the 1.5. We negotiated up to 1.7. We went from that 1.4 to 1.3 off market, which seemed like a good deal because off market. There were no realtor fees. Then netting them a quarter million above that price.

Lindsay: That’s amazing.

Federico: There you have it. That’s a great example. I think if they truly did not want to go on market, I would have said, “This is probably what you should do. However, if this is your only way, this is what you want to do. You absolutely don’t want to list it. It could be privacy. It could be whatever. There’s still a way where you can have an option at networking with all the other brokers in the area letting them know that you have an exclusive listing.” An off-market doesn’t have to be an exclusive, I should say. An off-market, and I think some folks really treat it like this as a pocket listing as something they’re getting for themselves, where it should be actually about the client.

If that’s what they want, then you should provide that service. You should really hustle for it. Call all the brokers in the area. Do online advertising. If they’re comfortable with that they just don’t want it on every major platforms, you don’t have the nosy neighbors, but they’re okay, then you can do a lot nowadays with social media and paid for pay per click that you can actually expose it and get a really strong exposure. Still, they might not get the full exposure. They probably won’t.

On the other side, they’re definitely almost guaranteed that they’re going to get net more than thato ff market.

Lindsay: Love it.

Federico: There’s one other case example, since we’re on and off market.

Lindsay: Yes, go for it.

Federico: The other example is that I have clients that are like, “I have a make me move price. It’s above market price.” If you have that niche buyer that exactly needs this in a very tight market, I have a listing like that right now in Cambridge. I have somebody that’s like, “Yes, if we can get five million for it, knowing that it’s probably somewhere south of that, not my bunch, but maybe, I don’t know, definitely that would create a new record.” If somebody comes in and is like, “I need a luxury two-family home that is exactly here, that might be a really good fit for them.” Otherwise, they have no incentive to move. I think that’s another platform.

Where if we’re putting it on the market at five million, it’s just going to drag. Now, when they want to sell in two years, they’re like, “Well, you listed this for two years and it sat on the market. I can see it sat on the market.”

Lindsay: Go down in value, yes.

Federico: Oh yes, absolutely.

Lindsay: Yes. All right, we’re actually almost done here, which is crazy. Because I feel like we’ve actually been talking for 5 minutes, but we’ve been talking for 45 now.

[laughter]

Federico: In total, that’s right.

Lindsay: I want to ask you one last question, which I usually typically ask, but I’m going to ask it of you a little bit different, which is, there’s always that– My last question is usually something along the lines of, what’s your biggest piece of advice that you would give someone out there? I want to ask it to you differently, because I feel like you’ve come such a long way. I want to know what would be the biggest thing that yourself right now would have told yourself back then? What’s your biggest piece of advice for yourself, for old Federico, or for younger Federico, I should say.

Federico: Yes, I’m living it right now. I mentioned Eduardo. I can see that hunger that he has, that I had back then. I didn’t have somebody that showed me and took me, and gave me the hand and said, “Let’s go.” That saw my potential and said, “Let’s do it.” I think it’s very easy for people to say, “Oh, he’s not licensed, or he would be a new agent, and I don’t want to deal with that.” It’s 90% failure rate. I think it really takes, that I would have loved to have that. If I could tell myself, I could say, “Listen, join a team, get mentored.”

All the time we’re doing this for as a business, and most agents are looking at, “What is my commission? What is my percentage of that commission?” That’s what they hold on to the most. I feel like, if I could do it backwards, I’d give 90% of my commission to that agent to learn exactly how to do it. I’d keep that 10%. There’s people still paying college loans. We’re paying for education, but then when it comes to a business, you’re not okay to partner up with somebody that’s going to show you the rope.

Get on a team, get on a brokerage that really is aligned with your goals, that can basically say, “Yes, I believe in you. I can take you by the hand, and we can do this together, and I’m going to show you every step of the way.” That’s what you need. That’s a good answer. I got it?

Lindsay: Yes, I think it’s a perfect answer. It lends us into something else we had talked about before that I want to mention again, which is, it’s literally why we created Crush It. It’s for stuff like this. Is the sharing of knowledge, is to give people that maybe they don’t want to pay for it. Maybe they don’t want to take that hit on their commission, but they can get tips and success because we want to be able to work together. We’re going to work together.

We’re going to be across the table from each other, working on a negotiation. Why shouldn’t we have a shared knowledge, shared training to make everyone just better at what they do? I love that. I think that that’s great. I think that that’s good advice for your old self. Maybe you would have gone that much faster. You went pretty fast, but I feel like you would have even had that extra push to go even further.

Federico: Oh my goodness, yes. I would say the majority of my success has been done over the last two, three years. Without having to do a reset into my business, and I didn’t really do it with a mentor. You have to really– and you see this. It’s getting up at five. I should take that back. There’s a lot of people here in my brokerage that really have helped me out. We’re doing 5:00 AM challenges and all this stuff. I take it all back. It does take that self drive because at the end of the day, it’s five in the morning and they’re not at my bed saying, “Hey, you got to get up.”

Lindsay: You have to do that.

Federico: Yes. There’s a pillow whispering to me and saying, “Hey, no, this is very cozy.”

Lindsay: Come back to me. [laughs]

Federico: This is very cozy. You need that self-drive.

Lindsay: Yes.

Federico: Yes.

Lindsay: Thank you so much, Federico. Is there any last words that you’d like to say before we end things out?

Federico: Let’s connect.

Lindsay: I would love that.

Federico: Even with you. We’re having this conversation. It was so much fun to do it live. Let’s connect. I’d love to hear from people what’s working out there. Let’s network, and let’s make some moves.

Lindsay: His links are down here. Reach out. I know the pointing feels opposite, doesn’t it?

Federico: Yes, I see a lot of links. I love it.

Lindsay: Yes. His links are right there. We’re also going to link it in the show notes. Please feel free to reach out to Federico. He’s an open book. He gets back to you super quick. He’s just going to be a wealth of knowledge and would love to talk to you. I love that as your call to action at the end of this episode. I think definitely do that. Thank you so much, Federico, for doing this. I’m so glad we can make it work. I’m so glad that we were able to re-record the part that got screwed up. Thank you so much for doing this. I’m just so glad that we got a chance to interview you.

Federico: Thank you. What you’re doing with this community is amazing. I was there myself at Crush It in Real Estate. I love this style of open collaboration. Like I said, right at the beginning, not every brokerage is going to fit for everybody. There’s so many different, as they keep evolving, everybody keeps changing things up. I feel that it is very important. Like you said, you’re going to be sitting at the clothing stable on the other side. There’s not one company that works for everybody.

I just heard a stat that there’s been one company that’s reached, I think 12% of all agents, and that’s the majority. It goes to show you everybody’s spread out. Why not work together? At the end of the day, it’s making everybody more competitive, everybody better, and better business for the client at the end of the day.

Lindsay: Totally agree. Let’s keep it going. Reach out to Federico if you want to collaborate, reach out to us if you want to collaborate. We’re happy to share. We are so excited that you guys came to watch or listen, if you’re listening on the podcast today, and make sure you tune in for the next episode of the Agents Who Crush It In Real Estate. Thank you all so much for coming. We appreciate you, and we’ll see you on the next episode.

Speaker 1: Thank you for tuning in to the Agents Who Crush It In Real Estate podcast. If you enjoyed today’s episode, share it with your friends and colleagues and leave a review on your favorite podcast platform. If you’re interested in being a guest, email us at info@crushitire.com. Thanks for listening. Don’t forget to crush it in real estate.