Expertise Matters!

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Anthony: Expertise matters once again. Being an expert, being a true craftsman in your field is necessary. Again, my friends, this is giving me memories of 2007 to 2011 again. Now, you might hear that and say, “What the hell is he talking about? The market’s hopping?” Yes, I understand but now, we’re on the opposite extreme. See back in ’07, ’08, ’09, ’10, ’11, we had too much inventory. It was hard to sell homes. You had a list lower than everybody around in order to sell the home.

Now, we’re in the opposite situation. Then, we had pissed-off and disappointed sellers. Now, we have pissed-off and disappointed buyers. Guess what that requires. Expertise. Why am I talking about that? I’ll tell you why. Because from about 1998 to ’06, you didn’t have to be that great to make a lot of money in real estate. From about 2012 to 2019, you didn’t have to be that great to make a lot of money in real estate. Well, I have news for you, folks. For those of you that think you don’t have to have training, for those of you that think that you don’t have to be that great about it, great at it, that’s changed.

Now, we’re at the end of the worst of it. This winter was the toughest part of it with low inventory, and it’s going to get better but I have news for you guys. We have another year or two of this excessively low inventory, buyers fighting over properties, sellers, frankly, being too cocky, right? Overdoing it. Some listing agents overdoing it. This is where expertise matters. Seek out training, seek out ways to learn. As I’ve said in other videos, imitate before you innovate. Learn things, learn other tactics, hone your skills and get better.

I’m still hearing stories of agents representing buyers. When they’re submitting offers on properties, they’re sending in 20 attachments. They’re sending five different emails to the listing agent. My friends, if you want to be on the good side of a listing broker, you need to send a nice, tidy offer package. You need to friend them. You need to do a good job. When representing a buyer, you want to get your buyer’s offers accepted. You want to get your buyers to step up to the plate and understand that we’re in a fastly appreciating market. You need to show them data. You need to show them analytics.

You might be hearing that and say, “Well, I’ve been doing this five years. I haven’t had to do that.” Newsflash, it’s not five years ago. News flash, it’s not three years ago. Now, you need to know your MLS reports. You need to know your pricing. You need to know. You need to have housing market reports. Have you noticed that since this pandemic started, I increased my education here on Crush It in Real Estate? I didn’t decrease it. I didn’t run away scared and, “Oh, what am I going to say?”

No, no, no. I’m increasing it. Same thing that we’re doing for buyers and sellers. A lot of you don’t see that, some of you do, but over on our company pages, our company platforms, we’re educating buyers and sellers more than we ever have before, and we’re not going to stop, because this is an odd period. We’ve been in it for about a year. We’re going to be in it for probably a year more. Granted the worst of it is over the last three months, but you get the point. Hone your skills, be an expert, obtain training, go after training, make things happen, my friends. Have a good day, everybody.