Edward and Alicia Boateng are a dynamic real estate power couple based in South Florida. They have established themselves as leaders in the local real estate market. Known for always dressing to the nines and setting fashion trends, this power couple doesn’t just turn heads with their impeccable style but also with their unparalleled expertise in the real estate market. Edward, an incoming governor for the Miami Association of Realtors, is celebrated for his negotiation skills and unwavering dedication to his clients. Alicia, on the other hand, brings her branding, marketing, and customer service prowess to the table, ensuring their clients always receive top-tier service. Click here to learn more about Team Boateng.

Show Notes

Welcome to the Agents Who Crush It In Real Estate podcast where you’ll hear the good, the bad and the ugly of how real estate agents overcame challenges and grew their business. Check out the Episode Notes at CrushItinRE.com/podcast. Here’s your host, Lindsay Favazza.

Lindsay Favazza: Hello everyone and welcome back to the Agents Who Crush It In Real Estate podcast. I’m your host Lindsay Favazza. Today, I have a very special treat for all of you. Joining us are two of South Florida’s most dynamic and stylish real estate professionals Edward and Alicia Boateng of Team Boateng Realty in Coral Springs Florida. Known for always dressing the nines and setting fashion trends, this power couple doesn’t just turn heads with their impeccable style but also with their unparalleled expertise in the real estate market. Edward, an incoming governor for the Miami Association of Realtors is celebrated for his negotiation skills and unwavering dedication to his clients. Alicia on the other hand, brings her branding, marketing, and customer service prowess to the table ensuring their clients always receive their top level of service. Beyond their elegance, they embody professionalism, expertise, and genuine commitment to excellence. Let’s dive into the world of the Boateng group. Welcome you guys to the podcast I’m super excited to have you guys here. 

Alicia Boateng: Thank you. You know what I just realized? I just realized that we’re matching without even intending to match. We usually make it a point to match. 

Lindsay: You already did it. 

Alicia: I just realized that we’re matching. 

Lindsay: Maybe because you’ve been doing it for so long it just intuitively happens now. 

Alicia: I think so. 

Lindsay: Tell me how you guys both got started in real estate or even tell me how you guys met. What’s your story? What’s going on? Tell our audience everything. 

Alicia: Absolutely. We are a blended family. Let’s start it like that. Then so that particular weekend I didn’t have the kids and one of my very good friends we were supposed to have brunch and she called me literally at the 11th hour and said I can’t make it I’m sorry. I’m like okay well I don’t have the kids this weekend so I’m going to the beach. 

Lindsay: Girl, I was a single mom for a while so I’m taking myself right back into that mindset. I was the same way. 

Alicia: I went to the beach and then. 

Lindsay: In walks. 

Edward Boateng: Okay and then walks in Mr. Boateng. Actually, one of my friends in August right because it’s Leo’s birthday, the Leo sign. I was with one of my fraternity brothers who was running for a position in government and we had a meeting that we decided to cancel because not everyone was necessarily there. I’m like all right I’ll be able to make this birthday party that I said I wasn’t going to be able to make. I headed off to Miami Beach and met up with them and as I was walking I was like, “Hey, who’s that over there?” 

[laughter] 

Lindsay: I love it. It was meant to be. 

Edward: Exactly. At that point in time, that’s where it all began. 

Alicia: That’s it. He introduced himself and I said, “Yes, I do.” 

[laughter] 

Lindsay: He didn’t get scared which is amazing. 

Edward: No. 

Alicia: I said, “My name is Alicia and yes, I do.” 

Lindsay: I love it. That is so fun. How did you guys– Edward, were you in real estate beforehand? What was the deal to get you guys into the real estate world? 

Edward: Okay. Well, actually, I come from an insurance background with the University of Florida. Go Gators, that’s a plug. I was in commercial underwriting. I was actually working for AR Services as a global claims consultant. With that you deal with a lot of commercial buildings maybe you have the CEOs of companies who have residential properties they’re going to be looking to sell. I used to see a lot of that transaction going on and said no I think I can definitely do this. I’m doing it at a commercial level. Let me see how I do it at a residential level. It’s a lot more personal on the residential side as it is to the commercial side which is really numbers. Which is more my thing but at the same time making sure that the client achieves their goal is one of the most important things for us. 

Lindsay: Yes, you probably don’t get that same vibe with a commercial. Unless it’s like a small mom-and-pop business or something like that but you’re probably not getting that same feeling of like the homeownership, first-time buyer like that kind of stuff. 

Edward: Yes, correct. They’re just asking where’s your P&L report. 

Lindsay: Exactly. Alicia what about you? How did you get into this or did he suck you in? 

Alicia: I was a wedding and event planner for over 20 years and at that point, at the time that we met I was actually working in the hospitality industry and I knew that he wasn’t going to put up with the long hours and it was definitely going to be a burden on our family and I didn’t want that. At that point in time, we decided that we are going to, and this is literally a month after we met, we said okay we’re going to create a corporation. 

Lindsay: You guys move fast I love it. When you know you know. 

Alicia: Why waste time? 

Lindsay: When you know you know. I love that. 

Alicia: We literally created a corporation without necessarily knowing where it was going to take us. We just knew that we wanted to create a corporation and then perhaps have a different umbrella, have that be like an umbrella to the different entities that we wanted. Then very quickly after that was created he decided that he was going to become the licensed realtor and then I would be the admin and then we would work well together like that. 

Edward: The branding guru. I started off by saying the branding guru. 

Lindsay: She’s good. She’s good. I’ve seen her stuff and I’m telling you we were just talking about this but on the Crush It page I’m quite often looking through all the different realtors that we follow that follow us. I’m constantly impressed by people and you guys were one that I was like wow you really stood out to me and that is because you have a strong brand presence. I love that and well done my friend. 

Alicia: Thank you. 

Lindsay: What is it about branding and marketing and all of that is so important to you? Why do you love it so much? 

Alicia: I love it because it allows us to really show everyone who we are and what matters to us, right? Going back into the real estate obviously, as you know, once you get your real estate license you have to hang it with a broker and what I mentioned to him and I discussed with him was that yes, of course, we’re going to be part of a broker however I don’t want to be known as necessarily part of that broker because if tomorrow we decide to move on to another brokerage they need to be familiar with our faces and our name so that stands out and not necessarily the brokerage that we’re tied to and that’s exactly what happened. We started off with a smaller brokerage, a mutual friend of ours and then we decided that we wanted to take it to the next step. We did that and I can tell you now that unless we tell you or unless you really dig in, you wouldn’t necessarily know that we are with Keller Williams which we absolutely love. A lot of our clients, a lot of our colleagues know us as Team Boateng and that’s exactly what we continue to work on. 

Lindsay: I think it was like a month or so ago, but I did a crush it video on our page and I specifically said that. I held up a brokerage sign and I said stop hiding and I think I even went like this, stop hiding behind your brokerage’s logo. They need to see you. They’re not working with a name, they’re working with a person, and like you were just saying Edward, it’s a very personal thing so they need to feel like they can trust you and I think that that’s so important and obviously, you guys have done a great job of that so well done. 

Edward: Thank you very much. 

Lindsay: Tell me what you love the most about real estate. What is the biggest thing that keeps you guys in the business and keeps you going every day? 

Edward: I would say that it’s definitely helping people achieve their goal because when they come to you they had they have a vision, they want to know exactly how to work through getting there, and they need that help and the expertise and the professionalism, the customer service and the right team to make sure that they get from contract to close. That’s essence vital for us in that regard. 

Alicia: Absolutely. We certainly pride ourselves on holding their hand throughout the entire transaction. I know that sounds very cliche however, we’re very true to that and we literally explain everything that goes on from the inception of the contract to the closing table. We make sure that you fully understand everything that’s going on, all the vendors are– not necessarily vendors but all our partners that are going to be involved in the transaction just so that no one ever comes back to us and say, “You never told us this, wasn’t discussed on and on and on.” 

Lindsay: with the awesomeness for lack of a better term of helping people achieve their goals comes all of the hardship that it takes to get them there. How do you guys feel like you navigate that because every client is different, every client has different needs, every client has different anxiety levels. Managing people and doing all that, how do you guys manage that especially where it’s two of you? Do you play 

off of each other? Do certain people like help with certain personalities? How do you guys manage that between you? 

Alicia: I would have to say that he is the master of handling that. 

Lindsay: He’s very calm, I can tell. He’s very calm. 

Alicia: If you haven’t been able to tell yet, I’m the more like, “Hi, let’s go look at kitchen stuff.” He’s more like numbers and, dealing with it, which I feel is so important to our business, to our relationship, to our customers, because they need that balance. I feel that we do a great job in providing that for them. I always tell our clients that when I’m on the call, it’s good. [laughter] 

Lindsay: He gets to be the bearer of all the bad news. 

Edward: All news. 

Lindsay: How do you do that, Edward? How do you separate yourself and keep that steadfast, like thing going when someone’s more on the emotional side or dealing with some difficulty in the transaction? How do you do that? 

Edward: We actually play off each other very well. Setting the expectation in the listing agreements, or if you’re a buyer-to-buyer agreement that we have everyone signed, letting that you’re exclusively working with us and we’re going to help you achieve your goal. We sit back and– I just forgot what the question was. 

Lindsay: I love it. No. What do you do to help those people? 

Edward: Okay. Yes. I remember it now. Thank you. Okay. One of the things that is setting the expectation, they know that the team that we have when it goes down from the loan officer to our transaction coordinator, that they will meet once we are under contract to the title, to the inspectors, and giving them options because we’re not the ones to select, but we’re going to give you three, let you select in the event something isn’t the way it needs to go. We put that in front of them and we continuously let them know so that this isn’t the first time that they’re hearing it. Because when they don’t know, they’ll make up their own minds as to what they think. A lot of times it’s not what we think and it’s not what we do. Setting that expectation and making sure you remember, we told you that once we went under contract, you were going to be, meeting our transaction coordinator, Jasmin Arrieta. Shout out to her as well. Once she does her introduction with the timelines and things of that nature, that’s when, us as just humans, we’re like, “Yes, I remember Ed and Alicia saying that we would hear from her at this point in time.” That eases exactly what they’re expecting and it actually happening in the real time once we’re under contract or a bid has been accepted. 

Lindsay: Yes. It’s communication and setting the expectations because then they know what to expect. When it happens, they don’t freak out and they don’t start talking away from you too. Because that could be also like really detrimental to your relationship is that they’re like, wait, they didn’t tell me about this. They forgot. You start to lose trust. That is so important. I think that that’s amazing. I think a lot of agents actually missed that. That’s [inaudible 00:13:21] 

Alicia: For us, I will say that we definitely repeated a couple of times because like you said, we are human and people forget and that’s perfectly normal. We just make it a point to include it in our conversation. “Hey, once this happens, XYZ is going to come along and so forth.” Jasmine is literally our right hand. She’s been with us since the very beginning. She knows our personality. She knows how to handle our clients on our behalf. She’s a great extension of our team. I will say that– I forgot what I was going to say. 

[laughter] 

Lindsay: You guys are awesome. 

Edward: It’s very important. 

Lindsay: To set the exptations. You have to constantly remind people. 

Alicia: Absolutely. 

Edward: Otherwise, they’re going to think something else and I’m telling you it is [crosstalk]. 

Lindsay: Yes. Their minds go crazy. 

Edward: Yes. 

Lindsay: Yes. Totally agree. How do you guys balance– For you guys, usually, I ask this question, how do you balance work and life? There’s a separation. For you guys, there’s no separation. Your work is your life and your balance and your back and forth between family and you guys and your business. How do you guys make that work? Because that is a big challenge. I think for a lot of real estate couples that go into business together, it’s a very common thing for people to team up with their husband or wife. How do you guys manage that? Do you have any tips for people that are in that same boat that, has helped and worked for you guys? 

Edward: We set expectations, but also know that we have to be able to pivot. You must be able to pivot because things happen. In real estate, we know up until the 11th hour, you may still be holding your breath until you close because things can happen. We have to be able to pivot. We have our calendars. We’re very big on the calendars and we’re always talking with each other to make sure, okay if I’m going this way, where are you going? We talk simultaneously. Do we miss things? Yes, we do. The ability to pivot allows us to say, “Okay, well, yes, you’ll get there first. I’ll be there in about say 15 minutes and vice versa.” 

Alicia: Yes. I will say, of course, we talk about business all the time, and at the same time, we also try to make the best of it as well. The business is really aside from, of course, the love that we have for each other and the respect that we have for each other, but the business is really like our foundation and it’s what really continues to get us closer together. We love that. At the same time, when he’s trying to talk to me at ten o’clock at night and my eyes are crossed because I’m dead, trying to go to sleep. 

Lindsay: [crosstalk] energy, she needs to sleep. 

Alicia: I’m like, “No, this can’t wait till tomorrow.” 

Edward: Are you a late-night person, Edward, as opposed to you, Alicia, like you go to bed early and wake up early? Is there a bounce? 

Alicia: Yes. I’m definitely a morning person. I like at nine o’clock, usually I’m like knocked out. 

Lindsay: Same. 

Edward: For me, I’m a night person. I’ll write down my to-do’s. When I wake up in the morning, that’s what I attack at that point in time. I will say early on, he tried, attempted to wake me up at midnight to start talking. 

Lindsay: How did that go for you, Edward? 

Alicia: Oh, Lord. I probably kicked him so hard. 

Lindsay: Oh, my gosh. I think that this is part of the reason that it works for you guys is that you have a little bit of that, like almost alone time at your, at your best times of the day. I feel like that’s another way that you guys balance it. That’s awesome. 

Alicia: Absolutely. I will say that before there was a lot of wine involved. 

Lindsay: No shame in that. 

Alicia: There was definitely a lot of wine involved. I guess– 

Edward: The COVID years. 

Alicia: Oh my goodness. It was like party. I’m like, “No, we need to tone this down.” It’s getting a little out of control. 

Lindsay: We all had a couple of moments like that. We’re like, “What? We have to just stay at home and drink. Okay.” 

Edward: Then we got the nod being considered essential workers. 

Lindsay: Yes. 

Edward: Then we went right back into the work that we needed to do because that was a time where everybody just didn’t know exactly what we were doing. We were told that we couldn’t go into our listings and condos. That was crazy. 

Alicia: That was quite a challenge. Yes. 

Edward: That was crazy. 

Lindsay: How were we supposed to do anything? Yes, that was a very pivotal moment. You, Edward, have been very involved in the Realtor Associations. Why is that important to you? Why do you feel that you should, or that other realtors should be involved at that level? What has it done for you? Why do you do that? 

Edward: The Miami board, I’ll tell you, they do have lots of tools that allow new agents, existing agents to better manage their business and provide the service that is required in order to be successful for your client, as well as for yourself and for the team that you have working around you. That’s what the association has been able to do for us with the many tools that they continue to update and put out for us to use. Now, do many people utilize them? A good amount do, but do we need more to do it? Yes, they do in order to better run their businesses and help their clients. 

Alicia: I also think that their culture and their community, the community that they’ve built, that they’ve welcomed us into, is very satisfying and we really, it feels more like a family and we love that. 

Lindsay: Yes. All too often, I feel like maybe more so in the past, realtors have lived on an island and they are like working on their own and competing and like, you don’t want to share information. You don’t want to, and it’s like been very aggressive in that way. I feel like you’re right that the realtor associations really bring you guys together and you should be where you’re– you have to work together, right? Yes, you’re competing on certain things, but you have to work together and it should be a nice working relationship with them and it shouldn’t be like a cutthroat thing like it used to be. 

Alicia: Exactly. I definitely do not see them as competitors. They’re our colleagues. The reason being, and I brought that on from being a wedding planner was that, God forbid, one day we need them. We can’t show a house. We can’t. 

show, whatever, whatever it may need. If we have that trusted realtor that we’re friends with, that we know that they’re going to benefit our customers, and they’re going to make us look good. Of course, I’m going to pick up the phone and call them. 

Lindsay: Yes. I think now more than ever, with everything that’s going on in the world of real estate at the moment, I feel like now more than ever, we have to come together, and we have to be a strong united front. I think that that’s super important. Tell me, I want to like, take it to not that it’s not been fun, because you guys are super fun. Tell me a really funny or fun or memorable experience that you’ve had selling real estate. What has been something that stands out? If you can tell us, I had someone on the podcast once be like, I can’t tell you. I’m like, now I really want to hear the story. Yes, what experience have you guys had? Tell us a scenario or a story that’s come up. Okay, this sounds like it’s going to be good. 

Alicia: Oh, my gosh. Okay, so we get this listing that was referred by a family friend of ours. They explained the situation, which we’re very thankful that they explained ahead of time that the couple was getting a divorce. They had built that house themselves. They had been there for 20-something years, all that stuff. We walk into the house, and it was a really nice listing. Then we walk into their master bedroom. 

Lindsay: And? Do I need to know or can I just imagine? 

Edward: Do you remember Joshua Travolta, Saturday Night Fever? Remember when he was all the lights and doing this stuff? I’m dating myself. 

Lindsay: No, I’m with you. 

Edward: The VGs and things like that. Yes, that’s the room we walked in. 

Lindsay: I am glad that you explained because that’s not what I was getting to in my head. I’m glad you put that better. Because that just sounds like fun. 

Edward: They had a platform. 

Alicia: The bed was like on a platform. 

Edward: Turned around. 

Lindsay: The rest of the house was normal, and then that part. 

Alicia: Normal. It was dated. Listen, it was dated. Considering how houses are nowadays, of course, it was dated, it definitely needed– the kitchen was pink, which that’s fine. When we walked in there and saw that platform with a green carpet. I was like, “Wow.” I immediately, of course, I ran to Home Goods. I’m like, okay, well, I need to get something to cover this up. I need to buy bedsheets and all that. 

Lindsay: I think you should have just let it fly. There’s a buyer out there for everything, right? 

Edward: Oh, yes. The conversation was great, though. When we walked in, and they’re looking at us. I’m like, “Are you going to tell us or do we got to ask?” 

Lindsay: Yes, what’s going to happen next? 

Edward: Please walk us through this room so that we understand what we’re looking at. Because we’re going to have to help you get this sold. 

Alicia: We sold it. 

Edward: We sold it. Everyone always asked about that room. 

Alicia: Everyone always asked about that. 

Lindsay: Were the buyers excited about this room, or were they like, that’s the first thing that’s going to get changed? 

Alicia: No, they were coming into gut the whole house and do everything on their own. They laughed along with us, which was great. 

Lindsay: Oh, my god, I love it. A Saturday Night Fever room. I love it. 

Alicia: Yes. Yes. 

Lindsay: Tell me, what has been the biggest challenge for you guys? What has been the biggest challenge for you, either recently, or when you were getting started and growing, your team and all of that? What has been the biggest challenge for you? 

Edward: I’d say dealing with the lack of professionalism of some agents, both new and seasoned, unfortunately. We were in a market where if it had drywall on you could sell it. Now we’re back to– 

Lindsay: That Saturday Night Fever couple. 

Edward: Yes, exactly. You do have to do a little bit more digging and digging to get that client to as you say, crush it in order to make it happen for you. We try to explain especially the seasoned ones that we do need to pick up the phones and talk to each other because sometimes what we may want to put on text may not necessarily correlate to what we’re trying to do. We’re all busy. We’re not that busy where we can’t take 30 seconds that will deter a three-minute text or just not even texting back to you. We need a pre-approval before we look to show that property. It’s a business practice. We need to make sure that they’re qualified for the buying power to go to this house. Otherwise, our clients are trusting us to do and work professionally. We have to make sure that our counterparts are being held to that same standard, especially for the new ones, because they don’t really know. 

Alicia: Yes. I will say that he’s the one that has to deal with them in person, but I’m the one that has to deal with their paperwork, which is a challenge within itself. It’s very frustrating. A lot of times, they just don’t read. They don’t read the information that’s on the MLS. I try to be very thorough, both in my emails, and on the MLS description, and all of that stuff. I usually have documents that I print out for him just like he’s prepared on his end, and as a reminder as what needs to be said and highlighted and so forth on the listing. It goes over their head. It’s like, I don’t know. 

Lindsay: How do you get through the day? 

Alicia: How do you run a business? 

Lindsay: How do you run a business? Unfortunately, the experience their clients are getting? 

Alicia: Exactly. 

Lindsay: You have to assume because, as we were talking about earlier, for you guys, communication and setting the right expectation is important. You do that with your co-brokes, too. When they don’t give you that same back, I can see that is super frustrating. Hopefully, we can all come together. If you’re on this, and you’re listening, and you’re going to work with Alicia and Edward, please, do your best and read your emails and do your thing. How do you guys envision the future for you in real estate? Especially like I said, with everything that’s going on right now? What do see coming down the line? What are you prepping your team for? What’s going on in those team meetings right now? 

Edward: More training, more training on standard operating procedures. Again, my background is in operations management. My degree is in operations management. The standard operating procedures are going to be what allow you to stay consistent and move things thoroughly through how we go through this thing we call that transaction. Then our clients see the value because it’s always going to be the value. Part of that value is in the standard operating procedures that we put in front to make sure that they can follow. The same way every company has a manual in the event that hey, if there’s a fire alarm, what do we do? If something happens? What do we do? We all have to have that type of employee manual, so to speak, that gets us through that. 

Alicia: I also think that as far as the market in South Florida, it’s going to continue to thrive because we live in a place where everyone wants to live, especially South Florida. Obviously, we work throughout Florida, but especially South Florida. It’s got so much culture. It’s got lots of community, lots of families, lots of beautiful beaches, lots of upcoming places, which I will make mention that he’s got to take me to the Hell’s Kitchen soon. They just opened one in Miami. 

Lindsay: We need to do that. Note to self. Note to Ed. 

Alicia: There’s so many things that are constantly coming up. Beautiful restaurants, absolutely beautiful shops. 

Lindsay: [unintelligible 00:28:21] just moved to there, didn’t he? 

Alicia: Exactly. I will say that South Florida will continue to be a thriving market and a place where people want to come continuously. That’s how I see it. Based on the trends that we’re continuing to read and stay up on. Yes, absolutely. 

Lindsay: Yes. It’s definitely a desirable place right now. It has been for the last couple of years. Ever since the pandemic, it really has turned into like probably one of the most desirable places. 

Alicia: I will make mention something that we just learned last week at one of the luncheons that we went to for the association is that the area code 954 is related to like, when you say, , the 954, blah. It’s related to luxury. I didn’t know that. I didn’t know that. The logistics, it is the Fort Lauderdale is the yacht capital of the world. A lot of companies are actually moving to Broward, and one of the reasons being is a 954 area code, which we thought was very interesting. I looked at him and I said, Thank God we have that 954 number. 

Lindsay: You’re going to put that on everything now. 

Alicia: Yes, we do. Yes, absolutely. 

Edward: We are Broward, Miami. 

Alicia: Yes, absolutely. 

Lindsay: I love it. I know, Alicia, you don’t just do real estate. You’ve got a couple of hats that you wear. I don’t know how you do it all apparently, because you go to bed early and wake up. Tell me about some of those other things. Because I think, our realtor audience can benefit from hearing some of these other things that you do 

that is very complimentary to the real estate world. 

Alicia: Absolutely, I would have to say that my most important hat that I wear is being a mom. Just being there for the children, we have older ones, and we have a little one. The little one is seven years old. He requires a lot of attention, a lot of attention. Ed is his coach for Little League and football. He lives, breathes and eats. 

Lindsay: I see that, his shirt literally says coach. 

Alicia: Yes, absolutely. That’s definitely my most important hat, making sure that everyone is well taken care of and everything, everyone has what they need, and so forth. I’m also a celebrity cup designer. I design coffee cups. 

Lindsay: Very cool. 

Alicia: I design coffee cups, and tumblers, and so forth. Then of course, together, aside from having that being together, we also do the branding. The branding is, I would have to say is our middle child, just because we’ve always been very in tune with what our branding is and what it represents. We decided, if it’s so important to us, we need to make sure that everyone else knows the importance of a powerful brand and an influential brand. Earlier this year, we decided to come up with Branding with the Boatengs. Those are online courses that we teach on how to come up with a brand, a successful brand, a powerful brand. 

Lindsay: I love that. That’s amazing. 

Edward: One of the things I’d like to add to that is proof is always in the pudding. Right? When you’ve been featured on you can say those. 

Alicia: We’ve been featured on the Today Show, Good Morning America, and I would have to say that the Academy Award goes to The View. 

Lindsay: That’s so cool. 

Edward: There’s a couple of those things. That’s why I said that she’s the branding guru. There’s a lot of information she has to be able to provide to those who are looking to build their brand, expand upon their brand, and take their brands to the next level. 

Alicia: I will say that had it not been for our brand and the way that others view us, we would not be featured on Crush It. 

Lindsay: No, you would not. Because I wouldn’t have saw it and gone, “Wow, they’re really good at this stuff.” 

Alicia: Exactly. 

Lindsay: I love it. I love it. Do you guys have any– I can’t believe this has already gone by so fast. 

Alicia: I know. 

Lindsay: We really talk all day. Next time I’m down in Florida, I’m calling you guys for sure. What is your parting words to the audience? Remember, it’s, this realtor audience that listens are really just looking to grab from these episodes, that little nugget that they can learn that can help them. What piece of advice would you give to realtors out there who really want to take that next step in their business? Maybe it’s for their branding. Maybe it’s, anything to help them get to that next level. What would you tell them? 

Alicia: Let me go first. I have two, I have two things. Of course, number one is always going to be the branding, because people need to have a communication with you. They need to feel comfortable in hiring you as not just a realtor, but as a partner and just as a confidant and so forth. Number two, for the realtors, I would have to say that choose a mentor that will teach you the right way, or not necessarily the right way, but at least teach you the basics of business etiquette, which is so important, and so many professionals lack at this point. 

Lindsay: I love that. 

Alicia: He’s writing his notes. 

Lindsay: So detailed. 

Edward: One of the things that I was always taught, and I apply it to pretty much everything that I do, is you don’t have to win, just make sure you don’t lose. Whenever you continue to say that to yourself, especially when you’re put in certain positions and you have to pivot, it has to be a win for everyone or there’s no deal. 

Lindsay: Yes. I love that. You learn so much from those situations of like striving for that, so it’s like you’re never a loser when you start to, when you’re learning about the process and doing that pivot and just you just got to try. I love that. 

Alicia: Absolutely. 

Lindsay: Guys, thank you so much. I don’t want this to end, but at the same time, I have to. Otherwise, my editor is going to be like, why did you talk to them for two and a half? I really appreciate it. Thank you so much to both of you. I wish you guys nothing but the best. I hope you’ll keep in touch. I’m sure we’ll [crosstalk] again. For anyone who is interested in learning more about Alicia and Edward and their team, please go to their social media. I always screw this up. I did it. There’s their links right there on the bottom. I always do it. It’s all backwards and I can’t handle it. Make sure to go and follow them, talk to them, slide into their DMs, and start asking them questions because they are a wealth of knowledge. 

Alicia: Totally. We welcome them. 

Lindsay: Yes. They’re super fun to be around. Thank you guys so much. Thank you to all of our listeners. We will see you guys on the next episode of the Agents Who Crush It In Real Estate. Have a great day. 

Alicia: Thank you. 

Edward: Thank you very much for your time. 

Lindsay: Thanks guys. 

Thanks for joining us on the Agents Who Crush It In Real Estate podcast. We hope you’ve learned some valuable takeaways. Be sure to take action and grow your business. You can check out the Episode Notes and more content from the show at CrushitinRE.com/podcast. And if you’d like this episode, and you’d like to hear more stories, please share with others, post on social media or leave a rating or review. To catch all the latest from Anthony you can follow him on Instagram at Crush It In Real Estate on Facebook and YouTube. Thanks again and we’ll see you next time.