Anthony Lamacchia: We have now entered what I consider to be the most important time of the year. I’m fired up. It’s Monday morning. I’m ready to rock. Already put a video out this morning to our entire leadership team just reminding them that the next 90 days is the most important 90 days of the year. Anthony Lamacchia here with Crush It in Real Estate. Why am I talking to you about this? Because I think a lot of people have things in reverse.

A lot of people look at the next three months like it’s time to take it easy and chill out and go easy. The holidays are here. Wrong. That’s not how we do things here. We’re implementing more initiatives, more trainings, more products, more services, and working to refine everything. This is the time of the year that we really double down on improving on absolutely everything. That’s what kicks off today. Think about your business that way. 30 days from now, 2022 is here.

The year that you’re saying, “I’m going to kill it. I’m going to do more. I’m going to do great. I’m going to do this.” Well, don’t have that attitude of after the holidays. How about before the holidays? How about at least get a jump-start, get things going, get things on track, get things mapped out, and then you can start implementing after the holidays? That would be an improvement. Here at my companies, we start everything today. Thanks, my friends, have a great day.