Don’t Let Fear Stop You!

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Anthony: The only thing to fear is fear itself. Isn’t that a saying from somewhere? It’s true. Too many people in life and in business in particular, the subject I like to talk about, fear failure. My friends, when you’re building a business there are more failures, there are more things that don’t work than things that work. When I tell people that about our company, they’re like, ”What do you mean? What do you mean? I thought everything you guys did–” No. God, no. How many things we’ve done that have failed, how many TV things we’ve tried, how many ads we’ve tried that have failed miserably? It happens. That’s part of business, okay?

Too many people fear it and that’s why they don’t get ahead because they’re scared to take a chance, scared of failure. We fail at a new initiative I don’t know monthly, if not more. That’s the truth, so stop being scared of it just go for it. What’s the worst that can happen, it doesn’t work out? Don’t take gambles that risk the whole company. If you take gambles that might be a setback if they don’t work out, oh, well, how else are you going to jump ahead? Try a new advertising campaign, try a new strategy, whatever it may be. Don’t be scared. Go for it. I got to get back to running.