Anthony Lamacchia was recently featured in Inman News’ article “Our pivot from portal leads to PPC and $1B in sales in 2020.” Anthony discusses why he needed to cut ties with his main lead generating portal.
Portal leads have become increasingly more forceful over the years with their terms of agreement for both brokerages and agents alike. Although a very difficult decision at first, Lamacchia Realty now thrives on the various lead sources and digital marketing they currently utilize. In 2020 Lamacchia Realty reached the incredible milestone of $1 Billion in sales, without the help of lead portals.
“I’ve never slept better, and the future has never been brighter!”
To learn more about his decision to pivot and the new platform he uses now, click here.