Alex E. Edwards – Building Community & Generational Wealth

Alex E. Edwards is a marketing powerhouse, known for his savvy branding strategies and genuine connection-building. With a focus on creating lasting wealth and leaving a positive legacy, Alex inspires fellow real estate agents to think beyond transactions and make a meaningful impact. Get ready to be motivated by his energetic and insightful episodes, and don’t forget to grab a copy of his book “Mortgage before Marriage” for more wisdom! To Learn more about Alex Edwards, click here.

Show Notes

Welcome to the Agents Who Crush It In Real Estate podcast where you’ll hear the good, the bad and the ugly of how real estate agents overcame challenges and grew their business. Check out the Episode Notes at Here’s your host, Lindsay Favazza.

Alex E. Edwards: I’m in the people business. I’m not in the real estate business. I’m in
the people business. Whoever think they in real estate, good luck. I’m in the
people business. My job is to make people feel comfortable working with my
brokerage to purchase real estate. That’s building relationships, retaining
relationships, nurturing relationships with people.

Lindsay Favazza: Welcome back to the Agents Who Crush It in Real Estate, the
podcast where we dive deep into the stories of the most successful and
inspiring figures in the real estate world. I’m your host, Lindsay Favazza.
Today, I have a truly remarkable guest whose story is not just about selling
homes, but building communities and empowering generations. My guest is Alex E.
Edwards, the visionary principal broker behind Thumbprint Realty, the largest
black-owned brokerage in New England.

Born and raised in Dorchester, Massachusetts, Alex has transformed his
deep-rooted passion for his community into a thriving real estate company
that’s all about making homeownership accessible to everyone. With a knack for
educational and entertaining videos, Alex makes it easier for people to
understand how they can transition from being a renter to a homeowner and even
in some cases, investors, like his young son, which we’ll hear more about in a

His commitment to investment and generational wealth is not just talk,
it’s embodied in every initiative he leads. Alex’s influence doesn’t stop at
real estate. He’s a pillar of philanthropy, a mentor, and an advocate for
women’s empowerment. His work has left an indelible mark on the community he
serves. Buckle up as we dive into the journey of a man who’s not just selling
homes, but is on a mission to uplift and empower one family at a time. Alex,
welcome to the podcast today, my friend.

Alex E. Edwards: Hello.
I’m happy to be here. Thank you for that intro. I really appreciate it. I felt
your words.

Lindsay Favazza: You’ve
earned it, my friend. You have quite the bio, you have quite the inspirational
story, and I just wanted to make sure that we did you justice and I hope that
we did.

Alex E. Edwards: You

Lindsay Favazza: Tell
us a little bit about growing up, how you got into real estate, what was the
beginning stages for you, and how you started to own property and get so– How
did this all start? [laughs]

Alex E. Edwards: Ironically
in high school, I took the first-time home buyer class. I was in, I think I was
in 10th grade and didn’t know what I was doing, but I took the class because I
really believe success has no age limit at all. I take the class, fast forward,
leaving high school, I got a job at Bank of America where I learned and
understood mortgages, money, economics. I then took a class at MassBay in
Wellesley, Business Administration.

One of my professors asked us to go home and purchase something and
treat it like a business. A couple of months later, I come back to class and
say, “Guess what?” Professor goes, “What?” I said, “I
bought something I’m going to treat it like a business.” I’m 20 years old.
He said, “What did you buy Alex?” I said, “I bought a
home.” He goes, “Oh my God, I can’t believe it.” [crosstalk]

Lindsay Favazza: He’s
like, “Wait a minute. I meant like something small.” [laughs]

Alex E. Edwards: Yes,
exactly. 20 years old, I buy this multi-time family in Dorchester. I said,
“I got more news.” He said, “You do?” I said, “I
do.” I said, “This is the last time you’re going to ever see me
because I can’t afford a mortgage and pay for education.” Because I was
paying actually out of my pocket because I just wanted to make sure– I didn’t
like school. I’m like, “I’ll try, but I’m not going to take out a
loan.” That was the last time he ever seen me. That’s how I got into real

Lindsay Favazza: Wow,
that’s crazy. He inspired you and you got what you needed from it.

Alex E. Edwards: That’s
how I got into real estate. Right off the back, it wasn’t easy. My first tenant
was a beautiful young lady. I looked at her and I said, “Man, it looks
like she pays rent.” She’s too beautiful. She pays rent. I’m not checking
her background. I’m not checking her credit score. She is just too fine. She
never paid me rent on to this day. Her first name was Janice. She has never
paid me rent at all. That was 18 years ago. It was tough right off the bat.

Lindsay Favazza: You
had it set in your head, what was your thought process buying this? I’m going
to buy this house, people are going to pay me rent. I’m able to buy something
else. Then I’m just going to be rolling in it. What were your thought process
back then? Then how was it different?

Alex E. Edwards: The
thought process was all about family. It was somewhere my family could live in
one home. We could have this investment. That was actually the thought process.
Again, it just didn’t work out the way I thought it would have. Fortunately for
me, sorry, unfortunately, let me add some more to that story. At adjustable
rate, it went from $2,300 to $3,000. Again, I’m a young guy, no more going out,
no vacations, no buying clothes, the things that young men do at that
particular age. That had to stop right away.

My friends and I will go to the bars and, everyone buy rounds. When it
was my turn, I bought one cup and sent it around. I’m like, “Look, I don’t
got it. I want to be honest. I don’t have it.” Fast forward, I had to file
bankruptcy. I had a junior loan, I had to file bankruptcy. I think after or
right before actually, right before I filed, I got a loan modification. This
was one of the best moves I ever done in real estate, I got a loan modification
then I filed bankruptcy. Got rid of $89,000 and got a fixed rate.

Today that home, I still have it. Bankruptcy is over. Now I’m paying,
because taxes just went up, I’m paying $1,400 for a two-family in Dorchester in

Lindsay Favazza: Amazing.

Alex E. Edwards: It is
what it is.

Lindsay Favazza: It
is what it is. You went through that, and I’m sure that that’s helped to guide
you in your real estate world. Tell me the real estate aspect of it and owning
the brokerage, how did all of that start?

Alex E. Edwards: After
Bank of America, I was in banking for a couple of years. I think I wanted to be
a boss, but I wasn’t a boss and I learned the hard way. One day, I think it was
this time for me to leave and I left banking. I was around 23 years old and
left banking, left corporate America, jumped right into real estate, became a
real estate agent, and started branding myself Alex E. Edwards. That’s where
the E came in. Alex E. Edwards, Massachusetts’ most trusted real estate agent.

At the time I think Obama was running and I seen all these politicians
and how they advertise. It was like, “Something, something for your state
rep.” I was like, “You know what? I’m going to do that. I’m as
important as a state rep, as a president because I’m a real estate agent.”
I knew very early the power of marketing. I bought some ads on a radio and I
marked myself as a politician. Again, Alex E. Edwards for your real estate
agent, Massachusetts’ most trusted.

Lindsay Favazza: You
go right into the radio voice. I love it.

Alex E. Edwards: Yes,
that’s how it sounds all the time. I made sure they said my number. My number
had to be said three times each commercial. I had a format. I had a format.

Lindsay Favazza: I
love it. Where did you learn that? I’m a VP of marketing, I’ve been doing
marketing my entire life. That’s the stuff that you teach people. How did you
learn that? Where did that come from? Or was this just something that you’re
like, I’ve studied business. I know and this is what I’m going to do.

Alex E. Edwards: God,
that’s in me. I didn’t take a class for marketing. It’s in me and I market very
well. I do a real good job marketing. I understand that I’m in the people
business. I’m not in the real estate business. I’m in the people business.
Whoever think they in real estate, good luck. I’m in the people business. My
job is to make people feel comfortable working with my brokerage to purchase
real estate. That’s building relationships, retaining relationships, nurturing
relationships with people.

People buy real estate. If I can make people feel comfortable with the
brand, with the name, with the product, then where are they going?

Lindsay Favazza: They’re
only going to go to you.

Alex E. Edwards: Yes.
We grew the business very fast. Another marketing angle I used. I got a big
logo in my office and every single person that walked through those doors,
maybe even off the street, I pulled them in, “Can you take a picture in
front of my logo?” We’ll take a picture in front of my logo and I’ll tag
them on Facebook. Now I’m using their stage to promote the logo, promote my
brokerage. That’s how ThumbPrint grew so fast.

Lindsay Favazza: You
definitely have a natural-born talent for it, for sure, because that’s
something that I saw just looking through all your stuff. I’m like, he’s great
at branding. He’s great at promotion. He’s great at all of these things. You
have a personality to match. That’s exciting too.

Alex E. Edwards: Thank

Lindsay Favazza: Tell
me, you started out, how did you get that first deal? Where did that come from?
Was it a sphere? Was it just postcards? Where were those deals coming from in
the beginning? Then how did your business morph over time?

Alex E. Edwards: The
first deal was from a family member and she wanted to purchase, she was
actually working with another broker agent, and she decided to give me a
chance. We bought that particular home in Hyde Park, again, a multi-family for
$310,000. You never forget your first deal, $310,000 in Boston,-

Lindsay Favazza: Can
you imagine?

Alex E. Edwards: -in
Hyde Park. Then the second deal came and that one was a two-family in
Dorchester. It was a two-family side-by-side, each side had three floors. That
went for the threes as well. Again, with that
money, that’s where, first I went to Vegas, can’t lie. I went to Vegas. I want
to be honest.

Lindsay Favazza: I
think your honesty is key.

Alex E. Edwards: Because
remember, I had money issues. I didn’t take vacations. I couldn’t.

Lindsay Favazza: You
had to make up for that lost time.

Alex E. Edwards: I had
to end up in bankruptcy. Went to Vegas, wasted a lot of money. What I did was I
put aside my commercial money and that’s how I ran my first commercial, my
second commercial. That’s how I scaled there.

Lindsay Favazza: How
do you figure out what your budget is going to be for marketing and those kind
of investments? I never say expenses because marketing stuff should be looked
at as an investment and not an expense. How do you you peel off? Or, what’s
your budgeting practice for marketing investments?

Alex E. Edwards: Back then?

Lindsay Favazza: Yes,
back then or now.

Alex E. Edwards: Back then you don’t know what’s going to work. The number one, free marketing is what we’re doing now. We’re speaking. Free marketing is a personality. Free marketing is understanding what you’re selling. Free marketing is telling the world why you’re different. This is all free. You could write a paragraph about you right now saying, “Hey, this is why we’re the number one
podcast.” All right. Now you wrote it, you believe it, make everyone else
believe it. That’s free.

As you said, you’re investing in yourself by taking the time and trying
to find out what you bring to the market. When someone said, “I don’t have
a budget.” All right, won’t you start for free? Are you willing to even
start for free? Because I think that’s the problem, no one’s willing to even
start for free. They feel uncomfortable telling the world who they are. They
allow the world to tell them who they are. That’s not right.

You can’t go into Nike and say, “Well, it’s not just do it. We’re
going to change your name.” No, it’s just do it. We have a check mark.
Then that’s that. We told you who we are. You have to take yourself serious. If
we’re starting with marketing, that’s the first thing you could do. Just take
yourself serious who you are, what you bring to the market. Just write it down.
That’s the first thing you do when it comes to marketing. 

Lindsay Favazza: People expect that that’s what you do five years into it because you’ve got to establish yourself first and they get overrun by the lack of confidence that
they have in the beginning. You just said, you saw a political ad and you’re
like, I’m going to tell everyone I’m the most trusted person. That’s amazing.

Alex E. Edwards: No one can tell me nothing. Who’s going to come up and call and say, Alex, 

Lindsay Favazza: I trust someone else more than you. [laughs]

Alex E. Edwards: No one, no one’s going to do that. If you believe you could be the most trusted and you can hold, and you can stand by it, and being the most trusted is being transparent. If you feel like you could be transparent in your business, then
call yourself the most trusted.

Lindsay Favazza: I
love that. I love that. I trust you. I think that makes a lot of sense.

Alex E. Edwards: Yes.  If we’re talking about the budget again, the commercial was $2,300, I believe for six months. Now I’m like, $2,300 for six months. I’m willing to pay $2,300 for six months. The first few months, I remember my phone went crazy and I called my broker and said, “You want to take some deals off of my head?” He said, “Trust me, it might slow down if you keep all the
deals,” but it never did slow down. Then what I learned was eating on both

Being a buyer and a seller agent, back then it was a lot of short
sales. That’s when I came in. If you had both sides, you are doubling your
funds. Some transactions I was actually taking home about $18,000 to $20,000
and some months was almost $50,000 a month. I learned early to eat on both
sides, but at the same time, I still invested in the business. I think that was
very important. I was on Instagram, Facebook in ’09 and ’11 and really showing
my clients, “Hey, we just closed with this person.”

A lot of clients will call me and say, “Hey, I want you to work
with me but when we close, can I be on your social media?” I said,
“Of course.”

Lindsay Favazza: It’s a thing of pride for them to make it to that level.

Alex E. Edwards: Of course. Then I took it to another level. Every closing, I brought a Samsung TV. Every single closing, I brought a Samsung TV at BJ’s and they will take this photo with the Samsung TV. The thing that people don’t understand, they watching that TV every single, probably every day. Who bought that TV is the agent. They have to think about Alex E. Edwards every single day. The Samsung TV was about $500. I’ll take that.

Lindsay Favazza: Alot of people will say, well, I have to give them something with my name on it for them to remember me. That’s not the case at all. They’re going to look at whatever that item is, and they’re going to think of you and now they don’t
have your name on it.

Alex E. Edwards: Their friends will call and say– I remember one time I didn’t give someone a TV and they say, “Well, I thought I was going to get a TV.” Again, the
market is telling me what to do. I said, “Don’t worry about it. I’ll drop
it off.”

Lindsay Favazza: Oh,
it’s coming. [laughs]

AlexE. Edwards: It’s coming.

Lindsay Favazza: That’s amazing. How did you get into owning your brokerage? Because now you’re talking about you’re working with a broker and you were doing your thing with them, but what was the transition there to having your own place?

Alex E. Edwards: This is funny. I’ll tell the long story real quick.

Lindsay Favazza: We have plenty of time.

Alex E. Edwards: All right. I was working at this brokerage and this new agent came and I’m number one at this brokerage, this new agent come in and get a higher split. I’m confused, like, “How does this work? Why?” Trying to understand. I go to my broker and say, “Well, I want a higher split.” He was like “Well, if all deals over $500, you get a higher split.” I said, You know what? I’m going to get my license and I’m going to ask for 90%.”

While I was getting my license– Now I put 90% all over the house. I
was hot. I put 90% on my mirror, on my doors, everywhere you see 90% so I could
remember what I need to do, what I need to accomplish. One day a friend was
like, “Why do you care about 90% when you can get 100%?” I said,
“Huh.” I realized there my mindset was poor. I was counting someone
else’s pockets. My actions was based on someone else’s success. That was wrong.
It was a poor mindset.

Then I realized my broker is my broker. He’s going to pay me what he
wants to pay me. That’s why he’s my broker. Again, I was wrong, again, counting
my broker’s pockets. I got my license on, I think it was July 8th. My birthday
is July 10th. My salesperson was going to expire in two days. I didn’t renew
it. I said, “If it’s for me, it’s for me, I’m going for it.” I got my
license. I went back to my broker and I asked him if he wanted a partner. He
said, “This is not the best time to partner.”

I bought my broker a watch and I said, “I appreciate your time but
I’m going to move on.” That’s how I started Thumbprint Realty.

Lindsay Favazza: That’s amazing. That’s an amazing story. You gave him an opportunity. [laughs] I’m sure you guys are still friends and everything’s cool.

Alex E. Edwards: Oh,yes. We definitely cool.

Lindsay Favazza: You left on good terms.

Alex E. Edwards: Yes.

Lindsay Favazza: All right. I want to touch back on the story from before that I teased in the intro. I watched a video on your YouTube channel of you– It was funny because I’m watching it and I’m thinking to myself, “What am I watching right
now?” They’re at a closing table, but there’s a three-year-old boy sitting
next to him and now he’s talking as if the house is being bought by him.
Explain this story and where this all came to be and why this is important to

Alex E. Edwards: Generational wealth is very important. I think Rockefeller set the stage. Let’s just be honest, JP Morgan and all these families we hear that we still talk about. Something that was done so long ago, wealth that was built so long ago, we are still talking about these people. What I realized very early, real estate is going to be around longer than us. What we do today, our memories, our success is going to outlive us. What you do while you’re living will be celebrated at
your funeral and you could become immortal.

It sounds a little dark as I say it.

Lindsay Favazza: It’s okay, we’re all going to go at some point.

Alex E. Edwards: It feels so dark.

Lindsay Favazza: It’s a reality.

Alex E. Edwards: Right. I wanted to protect my children even if I’m not here. I know the power of real estate. Real estate is very, very powerful. It’s one of the only industries where you can add four bedrooms, three bathrooms, get more in rent, but your mortgage payment doesn’t go up. Your equity could go sky high, but your mortgage payment, not talking about tax, your mortgage payment doesn’t go up. It’s one of the only businesses in the world, in the industry, in the world.

I’m saying, all right, well, how can I protect what I’m doing today,
tomorrow? My wife and I thought it was a great idea to purchase this home, put
it in a trust, and make sure our three-year-old son was going to be the owner
and start running this home at 18 or once we thought he would be mature enough.
It gets deeper than that because in my trust, there’s a lot of rules. My son
can never sell the home. If he moves away, he has to hire a management company.

If he pull equity out, guess what? He has to speak to financial
advisors. It’s rules and it gets deeper. Some of these rules you could find in
my book, Mortgage Before Marriage. It’s all about making sure my
children is okay tomorrow. They could use the rents to pay for college, but
they can’t pull out the equity to pay for college. I’m giving them the
opportunity to mess up. I’m giving them the opportunity to find themselves. The
opportunities that we didn’t have. Go to school, go to school.

I don’t think my child will know himself at 16 or 18 years old to
understand what he wants to do for the rest of his life. This real estate will
give him an opportunity to figure out who he is. If you want to go to college,
go to college. If you don’t, you don’t. I’m not paying for college. You own a
home, make your tenants pay.

Lindsay Favazza: That’s incredible and admirable. He is so lucky to have you to teach him the ways. I know on your channel too, is it your wife that has other videos that you post on there too about finance and financial freedom and all of that?

Alex E. Edwards: Yes.

Lindsay Favazza: The two of you guys are setting such an awesome example for him. Then, like you said, for the future generations even past him. It’s really incredible and I admire that a lot. Way to go.

Alex E. Edwards: We now have a daughter.

Lindsay Favazza: Oh, nice.

Alex E. Edwards: My daughter has a three family.

Lindsay Favazza: That’s awesome.

Alex E. Edwards: Again, it’s easy, it’s not hard. I’m not going to sit here and say it’s hard because it’s not easy. City of Boston, I would say, in Massachusetts point blank, made home ownership easy and possible for many. It’s just an education. I understand that might be the hard part. Where do you start? Where do you start? You start with me. You start with, again, mortgage before marriage, finances before fiance, Rockefeller before fiance. That’s my book, purchase it. That’s where
you start.

Lindsay Favazza: I
love it. I love it. We’ll make sure to link it in the show notes so people can
go and get a copy of that. When did you write the book?

Alex E. Edwards: I
wrote the book, it was released last year, Valentine’s.

Lindsay Favazza: That’s

Alex E. Edwards: It’s
been doing very well. No four stars at all, all five. I’m excited. It gives you
the Rich Dad Poor Dad vibe. That’s where a lot of people compare it to
that particular book. Honestly, it’s a financial love story between my wife and
I. When we were single, what we did, and we wanted to make sure we purchased
homes before marriage. It worked out for the best. I always say, our tenants
paid for our wedding, but they weren’t invited. It was the best decision.

When it comes to finances and marriage, finances is the second most
reason why people get divorced. We figured if we could be financially stable as
individuals before we get married, then we should be able to stay married much

Lindsay Favazza: It’s
like real estate advice and life advice, all mixed together in one.

Alex E. Edwards: Oh

Lindsay Favazza: That’s
awesome. Oh, yes. Awesome. Tell me a little bit about what you do for
the community, because I also mentioned that in the intro about your
philanthropy and that you’re a mentor and that you do a lot for your community.
What are the ways that you do that? Why is that important to you? Why is it
important for realtors to think outside of themselves?

Alex E. Edwards: I like
that question. Thank you for that. As I told you, I filed bankruptcy, got a
loan modification. While I filed bankruptcy, got a loan modification, guess
what? Everyone else was going through what I was going through. Everyone else
got adjustable rate. I was not the only victim. At that time, everyone was
losing their home. Everyone. Just like I put out a commercial for myself, I put
out a commercial for an organization that helped me and I paid for it.

It was simple. I promoted the organization that helped me get my loan
modification so they could help everyone else. I didn’t make no money at all. I
lost money because I paid 

Lindsay Favazza: Yes,
because you made the ad.

Alex E. Edwards: Obviously,
my job is to sell homes and help people buy homes. I helped save 30 homes that
time. I think that’s one of the best things I’ve done in life, allow 30
families to stay in their home. That’s why I thought it was important. Ever
since then, my brokerages have even last year, we gave $20,000 to the
community. Thumbprint Cares, our nonprofit side of Thumbprint, where my wife is
the founder. We did 500 toys December to the community. We did 600 backpacks
filled with school supplies. We did that in August.

We did 300 turkeys in November. We do this every year. We do this every
single year. It gets bigger and bigger. We do this every single year. Last year
as well, we helped our clients get $700,000 for down payment assistance and
closing costs. Over $700,000. We’re the leading brokerage in turning BHA
voucher holders into homeowners. You had a Section 8. We led in turning these
voucher holders into homeowners.

Lindsay Favazza: That’s
amazing. It’s important to you because it’s the community you grew up in and
it’s the one you want to give back to them the way that they’ve gave to you. It
strengthens the community in the future for again, your son and for your
daughter and for their generations to come.

Alex E. Edwards: Correct.
Again, as a real estate agent broker, it’s more than getting a commission
check. We have the opportunity to shape neighborhoods. We are all in control of
shaping, creating neighborhoods. If we buying homes and putting it back on a
market and renovating, guess what? We are shaping that particular neighborhood
based on our renovation, based on what we build.

It’s a domino effect that’s happening now, Seaport Boston might be
outpriced for their residents, so they going to move down from Seaport to
Dorchester to Brockton, to , to Fall River. It
is a domino effect. You have to make sure when you renovating or building, you
have to understand who’s coming, who’s staying, and who’s going.

Lindsay Favazza: This
has been absolutely awesome. We’re almost close to the end, so I want to just
ask you one more question and then we’ll wrap it up. I wanted to find out from
you what would be your advice for someone who’s listening to this, who is a
real estate professional, maybe they’ve been in the business for a few years,
and they just really want to hear what is the biggest piece of wisdom that you
would give to them?

Alex E. Edwards: The
biggest piece, I got a few.

Lindsay Favazza: Hit
me with all three. 

Alex E. Edwards: One,
I’ll definitely say, know who you want to serve, know who you want to help.
Real estate, it’s a big industry. You could flip, you could invest, you could
be a developer, you could be a buyer agent, a seller agent. You could do
rental, you could do commercial, you could do probate transactions. Just
understand what you want to do and what realm you want to be in and don’t jump
around. Don’t say, “Oh, I want to do this. I want to do this. I’m going to
be everything.” Because you can’t.

You can’t be a true professional in all areas of real estate. I would
say that that’s the number one thing you want to do. Once you do that, man,
market like you never market before. If you’re a selling agent, talk about
selling, speak to the sellers. If you are a buyer agent, speak to the buyers.
With buyer agents, find out all programs that help buyers. The thing is, in the
market, it’s always going to be more buyers than sellers.

Unfortunately, right now, it’s not a lot of inventory and we don’t know
what’s going to happen with the commission debate that Lamacchia is always
keeping us updated now.

Lindsay Favazza: He’s
keeping everyone informed.

Alex E. Edwards: I’m
going to say I appreciate you. Mr. Lamacchia, I watch all your videos and you
fighting for us and you going frontline. I appreciate you. Thank you so much.
We are cheering you on here at ThumbPrint Realty. I just want to say thank you.
I definitely want to take the time out to say thank you because it’s a lot, the
backlash. I don’t know what kind of messages that man gets, but it’s a lot to
take on an entire industry and put the industry on your back and say, “You
know what, this is not right. I need to do what’s right.”

I want to say thank you to Mr. Lamacchia.

Lindsay Favazza: I’ll
make sure that he gets that specific message because he’ll really appreciate
that. Thank you very much.

Alex E. Edwards: Once
you know who you want to be in real estate, you just double down. It’s to start
marketing and start marketing and put out videos, educate people. Trust me,
they are going to come to you. Again, don’t jump around, just don’t jump
around. Next is relationships. Look, I always say, I’m really one relationship
away from being a billionaire. I’m one relationship away. Just like before we
spoke, I was one relationship away from Mr. Lamacchia hearing my message
because of you.

Y’all podcast around the world, so everyone’s now going to hear me. I’m
one relationship away from becoming a billionaire. You are one relationship
away from closing your first deal, your second deal, your third deal, your
fourth deal, your hundredth deal. Relationships are very important. If people
like you, they are going to do business with you. Point blank. They are going
to do business with you. They trust you and you do a good job because you’re in
one field and you’re focusing on this area of real estate, you going to be
unstoppable. Next is relationships with your clients, but relationship with
other realtors. If you do a good job and understand that you all both on the
same team, next time they have a deal or you have a deal and one person sends over
an offer, well, guess what? Y’all already have a good relationship. I’m going
to take a guess that if your offer is strong, they might put it in the front
running. They might put it on top because they know you could close deals. They
know you keep your word. They know you pick up your phone.

They know that you always made sure that your client is a strong buyer.
Why wouldn’t they do business with you? Next, you really have to take advantage
of your phone, take advantage of your family and friends. If they love you,
they could promote for you, but they need to understand what you do. Write them
a message. “Hey, how you doing cousin? Look, I’m now a real estate agent.
This is exactly what I do and this is who I help and this is who I’m looking

Now, this person is your channel. They now can market for you. They now
know what you do and how they can help you. I promise you, my mother gets
excited when she sends me a client. “Oh, was they good Alex?”
“Yes, ma, they was good.” “Oh, good.” That’s my mama. She
don’t ask for nothing back.

Lindsay Favazza: Exactly.

Alex E. Edwards: Then
more channels is private. I know I’m throwing a lot. I’m almost done now.

Lindsay Favazza: No,
you keep going. That’s totally fine.

Alex E. Edwards: Next
is private clubs. There’s a lot of private clubs in Boston that some go by
income. Think about that, some go by income. That makes sense to me. If you
want to be at a certain commission, well look at the private clubs, join those
private clubs, and start educating everyone in that chat room. Go to events and
start educating everyone at those events. Then to talk more about channels. One
thing I did that is still paying off to this day is I advertised to a condo
trustee and not the owners.

Why did I go after the trustees? Because as a condo owner, to get your
6(d), you are going to let the trustee know that you’re putting your home on
the market. What do you think the trustee is going to say? “Oh, I have a
guy. His name is Alex E. Edwards.” Now which one sounds better? Me calling
the homeowner, “Hey, I want to sell your home,” or the person that’s
your trustee trust that you trust refer me. You are going to take the trustee’s
advice and call Alex E. Edwards.

You marketing to the trustees instead of 6(d) units, it’s less money
and you building and watering this relationship with the trustee to help the
entire complex.

Lindsay Favazza: Smart.

Alex E. Edwards: Again,
a lot of things I name is free. I didn’t say one thing about spending money. I
didn’t say go buy Zillow leads. I didn’t say pay for Facebook ads. Everything I
have explained today is totally free. You could do this on your first day. On
your first day. Now the thing is, are you willing to do this? Now that’s up to
you. That’s up to you.

Lindsay Favazza: I
love it. Well, I hope everyone took notes and if you’re listening in your car,
make a mental note to go back and listen again with a piece of paper in front
of you, because that was a lot and it was all amazing. Alex E. Edwards, thank
you so much. This has been absolutely awesome and I just really appreciate you
being so open and honest and sharing with everybody. I know that if they
reached out to you, you would be just as willing to give them information and
inspiration as you did today. I really appreciate you.

Alex E. Edwards: Definitely.
My social media handles is at the bottom, Alex E. Edwards on all platforms.
Make sure you follow me. I got one question, did I crush it? I want to know,
did I crush it?

Lindsay Favazza: You
crushed it in real estate and in podcasting interview. [laughs]

Alex E. Edwards: Hey, I
crushed it, mama. Let’s go. We woke up today to crush it.

Lindsay Favazza: It
was awesome. You brought the energy and I loved it. Thank you so much. Thank
you to our listeners. You guys are awesome and make sure that you come back and
visit us again on another episode of the Agents Who Crush It In Real Estate.
Bye, everybody. Thanks, Alex.

Alex E. Edwards: Thank

Speaker: Thank
you for tuning in to the Agents Who Crush It In Real Estate Podcast. If
you enjoyed today’s episode, share it with your friends and colleagues and
leave a review on your favorite podcast platform. If you’re interested in being
a guest, email us at Thanks for listening, and don’t
forget to crush it in real estate.

Thanks for joining us on the Agents Who Crush It In Real Estate podcast. We hope you’ve learned some valuable takeaways. Be sure to take action and grow your business. You can check out the Episode Notes and more content from the show at And if you’d like this episode, and you’d like to hear more stories, please share with others, post on social media or leave a rating or review. To catch all the latest from Anthony you can follow him on Instagram at Crush It In Real Estate on Facebook and YouTube. Thanks again and we’ll see you next time.